Is the PR industry changing? PR 2.0, Digital PR

Is the PR industry changing is one of the top questions that PR professionals are having everyday.
I founded this cool idea which may help to this change even if I think that looks pretty optimistic. It’s called The NewsDesk and seems very easy to use. Has anybody tried it? What are your thoughts?

The News Exchange Site - My News Desk

The News Exchange Site - My News Desk