Digital Insights Associate Job Description
(Local Singapore candidates only)
For every great communications campaign, there is a killer insight on which assembles the building blocks to an award winning idea.
That insight and trend analysis comes from you; from the attention to detail and thought processes you have employed to understand consumers and answer our client’s brief.
You are curious about the world and how different consumers think and react to communication messages across different industries; perhaps it may be understanding the emotional connection to ice-cream, the affinity to luxury apparel or barriers parents face in making choices for their family.
You want to be recognised for the insights you uncover that lead to award winning work and you want to have a career that allows you to continue to explore your passion for insights and analytics as you learn in the role.
You understand what best in class research looks like and you’re able to formulate conclusions and generate actionable insights from both primary data sources (interviews, surveys, observations, ethnographic and other original research) and secondary sources (such as published academic papers and market research, media coverage and trend reports).
Digital Platform Experience
You are not scared of data crunching and are able to compile relevant research from native platforms like Google, Facebook or Twitter and through third-party platforms like Radian6, Digimind or Sprinklr. You’ll also have no hesitation in running a paid campaign on key platforms.
The platforms you already understand and have experience in will set you off to a flying start and those you don’t know, you’ll have no hesitation in learning and mastering.
Effective Time Management
You’ll work across many clients with demanding deadlines and you will plan your time effectively to prioritse and maintain the quality required for both short-term campaigns and regular reporting assignments required by our clients.
Unlike other agencies, we changed our operating model to focus on communities of specialists, which means you’ll belong to the Explorer community; the experts in research, analytics and planning.
You’ll be mentored by a senior Explorer analyst and you’ll have access to a suite of analytics tools, processes and global best practice which comes from our worldwide Explorer community and training programme. You’ll be learning as fast as you can take it in.
You’ll be based in our Singapore office, will have a solid understanding of the Singapore local market first and foremost. Experience of regional campaigns or research is preferred.
Minimum experience needed:
1 year in an analytics or research role (agency or client)
1 year of digital platform experience (reporting or campaign management) AND direct academic experience in research methodologies and techniques
Earliest available date: (We are looking for someone to join the team ASAP)
Juan Sanchez Bonet (me 🙂 )
Explorer community Lead
We’re a creative communications firm with deep roots in the region and a simple ambition – to do great work worthy of awe and action. With a heritage in public relations our focus today is integrating digital, social and traditional media to help B2B and B2C companies across the corporate, consumer, health and technology sectors stand out in Asian markets and star on the global stage.
Learn more at golin.asia