Hyundai : ‘Live Image Show’ on New York’s Time Square

And finally I had the opportunity to visit New York city and get inspired every single day!

I did visit many areas and places in NYC. Time Square was actually a really crazy area where advertising takes your mind to the next level. When I was there I found this amazing interactive piece by Hyundai that I would like to share with all of you. What I really like about this, it’s the fact that this campaign introduces great interactivity to billboards which have been naturally static since inception.

As you can see, this billboard films people who is located in front of it and put them into a branded Chirstmas car. The result is a very smart idea and a big time engaged audience.

I hope you are enjoying this Christmas next to your loved ones… Merry Christmas and Happy New Year from United States!