How to set up a Social Media Strategy

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Interesting whitepaper by Falkowinc explaining step by step how to define a social media strategy. Its model is composed of the following 10 steps:

Below, you will find the whole whitepaper with all the information. Enjoy it!

White paper social media strategy

Do you miss any step in the social media strategy definition? Do you know how to measure the share of voice? Do you have or know any other model of social media strategy?

I hope this whitepaper can help you.

Passion makes the difference
Check my social media prediction for 2011