I found this cool Infographic about how to measure ROI in the top social media platforms: Facebook, Twitter and GooglePlus
As was expected:
- Linking social media efforts down to the sales funnel is still the pending topic
- GooglePlus has invested some time to create a featured way to measure it due the relevancy of this goal.
- Videos are great to generate a positive ROI for awarmess.
- Facebook users become a fan of a brand to mainly get discounts.