blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth


How storytelling can enhance digital projects

By on January 11, 2011

Surfing the net and checking Slideshare, one of the most incredible knowledge base on Internet, I found this amazing presentation about the art of Storytelling.

I really love it because we can find some important and inspiring examples about how important is the story we should create around a brand. It’s no longer about a message, but a powerful story. Stories are stronger than traditional advertising messages because, people are willing to engage and connect with a global story where they can feel and get involved. Stories motivate and inspire people to action.

We have to create a perfect balance between CONTENT (What), CONTEXT (Where, When, Who) and CONVERSATION (The Consequence, the goal and the King). So, the question is… How can I get closer Content & Context to achieve Conversation? Here is the Strategy (How). But, trust me, invest your time and budget in creating an amazing STORY (Content) within a right PLACE and AUDIENCE (Context) and Conversation will rise naturally. That’s the most powerful buzz, the ORGANIC BUZZ.

On the other hand, I fully agree with the idea that we can learn a lot from these two industries, The Filmmaking and Game Design.

Thank StorYbeats for this amazing presentation. I’m sure you are gonna increase your awareness very quick 😉

I hope you enjoyed!

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