How social media impacts and leads loyalty

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Drawing a customer journey, a marketing funnel, etc Are usual tasks markerters, we do everyday. However, I feel like many os us are still using the same paradigmas that the Gurus of 60′ were using.

Surfing my favourite blogs I found this great presentation by Dave Fleet which shows how the traditional funnel is dead and how it expands again right after the purchase happens.

social media funnel

social media for loyalty