Online ticketing site Eventbrite has updated numbers on the value of social media shares and presented them in this wondrous infographic.
The results are quite cool:
$3.23 = Dollar Value Per Share—the average value of the additional tickets sold through this share (up from $1.78 in 2010).
Twitter $1.85/share (up from $0.43 in 2010)
Facebook $4.15/share (up from $2.52 in 2010)
LinkedIn $0.92/share (up from $0.90 in 2010)
17 = Visits/share (up from 7 in 2010)
Facebook 14 visits/share (up from 11 in 2010)
Twitter 33 visits/share
LinkedIn 10 visits per share
Even if the results are a not totally representative (It’s just for one industry and company, FB shares worth more than a FB like and it’s done in only 4 countries) the research provides with interesting insights. The cool point is the intend to link social media down to the social funnel and understand how social media ROI can be measured.
As you might remember, we have already talked about how much like on Facebook or a Tweet is worth in this blog. Find the related posts below. Note they are in Spanish but the sources might be in English. You can always use the Google Translate bar on the top.