blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth


Guerrilla Low Cost by McDonald’s

By on November 22, 2010

Guerrilla marketing was born as a cheaper media alternative than traditional advertising, trying to generate impact using creativity under the ad space purchase.

McDonald’s brings to us a really amazing guerrilla low cost campaign under the concept “Everyone saves for something”.

It’s incredible how creativity can make us save a lot money. Actually, the idea is investing our ressources in order to find a viral concept instead of spending our budget on media space purchase. I think that’s the key of new marketing.

I’m loving it, because the campaign is talking about customer benefits instead of product features. McDonald’s propose a very interesting advertising concept “Mc Donald’s represents a chance to save money to buy whatever you really wish”.

McDonald’s is not talking about them, they are talking about customer needs and desires, and that’s the point. It has be the first step in order to create a buzzing marketing campaign. Dont’ forget it!

Advertiser: Mc Donalds
Agency: DDB
Country: Hungría

Via: Godsavethebrief

¿Te ha gustado?...Pues compártelo con tus amigos ...
¿Te ha interesado?...Pues recibe todas las novedades de Buzz marketing, Boca a Oído, Viral, marketing 2.0, Social media marketing...

Recibe los artículos por email o suscríbete al Reader

¿Te apetece seguir leyendo? COME ON ;-), Estoy seguro de que esto también te Interesa -
  • Global Online Advertising Spent [INFOGRAPHIC]
  • GUERILLA MAGICA… Harry Potter…
  • GUERILLA EN LOS CAMPOS DEL FUTBOL: El poder de un pegamento
  • "GUERILLA PERSONAIFICACION" Philips a la Caza del Pelo