We love BOGUSKY and COMMON Project, Don’t you?

A COMMON STORY from m ss ng p eces on Vimeo. Alex Bogusky, one of the world’s most awarded creative directors, invites the TED community to help remake and rebrand capitalism in this short film, which was awarded an Honorable Mention from TED’s Ads Worth Spreading. ABOUT COMMON Benefiting people, communities, society, the environment and […]

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Response protocol for social media

Social media is about buzz and conversations, so crisis can take place quickly. Brands likeGap have already experienced that among some other brands as well. ¿What to do in order to face eventual pre-crisis or negative conversations? One of the most important things in order to prevent bad buzz and crisis is just to get […]

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Estamos en el NEGOCIO DE LA INFLUENCIA (No Reach, No engagement)

Parece que la palabra más de moda durante 2010 ha sido ENGAGEMENT. Pero tengo mis dudas de si esa es verdaderamente la palabra más importante o el objetivo que las marcas deben buscar en los medios sociales. Es cierto que los social media han cambiado ya no solo la forma en la que hacemos marketing, […]

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How storytelling can enhance digital projects

Surfing the net and checking Slideshare, one of the most incredible knowledge base on Internet, I found this amazing presentation about the art of Storytelling. How storytelling can enhance digital projects View more presentations from StoryBeats. I really love it because we can find some important and inspiring examples about how important is the story […]

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Influence ranking metrics

WHY INFLUENCE IS IMPORTANT Not knowing which outlets or individuals most impact your brand can be expensive. If you’re spending communications budget on media that no longer influence your target audience, that’s money and influence lost. The challenge is finding out which media still matter and in what order. As media influence continues to fragment, […]

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The Science of Social Media by Dan Zarrella

Here the presentation for Slideshare Contest by Dan Zarrella, one of my favourites social media marketing consultants. I think Dan Zarrella represents perfectly the mix between Marketing Science and Theory. Moreover, Dan Zarrella is one of the most important personalities in Viral marketing. I love how Dan always try to give a scientific approach to […]

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Customers VS Fans/Followers

How to convert Facebook fans and Twitter followers into customers is nowadays the most important discussion in marketing and sales departments. How attract fans and followers – Social media marketing It looks like social media consultant and specialist know the way to attract fans and followers. But, what about the strategy to tranform then in […]

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Qué vale más 1 kg de paja (facebook) o 1 kg de hierro (twitter)?

¿Qué vale más un kilo de paja o un kilo de hierro? ¿Te acuerdas de esta clásica pregunta en la que pasaste horas y horas cuando eras solo un niño/a? Pues ahora la pregunta se resuelve para un fan de facebook vs un fan de twitter. ¿Apuestas? ¿Qué vale más un fan de Facebook o […]

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11 Amazing ideas de Brian Solis : ENGAGE

Imagino que conoces a BRIAN SOLIS. Os quiero contar una anécdota al respecto. Si recordáis estoy presente en el SOCIAL MEDIA FORUM SINGAPORE. Pues Brian solis participó como ponente. Lamentablemte no en persona, lo hizó a través de Skype, lo cual todavía me impresionó todavía más. Pues bien, quiero compartir con todos vosotros 11 IDEAS […]

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JOY BMW 3D Singapore… Amazing

Creo que no he visto nunca una forma mejor de comunicar JOY (alegría) por parte de una marca en una ciudad como Singapore, llena de enorme edicios de oficinas y stress. Seguramente que algunos de vosotros ya lo haya visto, pero a mí, personalmente se me pasó. Os dejo con esta pieza de Guerrilla Outdoor, […]

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