Minimalism, un cambio de Lifestyle

Muchos de vosotros, se preguntará que ha sido de Juanmarketing 🙂 Lo cierto es que estoy en proceso de cambio, intentando reencontrarme tras años de intensidad y mucho cambio. Ahora me mudé a Los Angeles donde empiezo una neva aventura. En estos momentos me encuentro buscando alternativas, salidas, y ando detrás de un proyecto personal […]

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La viralidad explicada por monos

Interesante reflexión sobre la viralidad y como conseguir que un vídeo, marca o asset se haga viral. Yo siempre he sido un amante de las teorías, que en otros campos, nos dan una respuesta más relevante. Me gustó mucho este vídeo llamado “El Centésimo Mono” y que es extraída del Libro “The hundredth Monkey” del […]

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The Viral ADN

This is one of the greatest campaigns I’ve seen lately. It’s amazing that the brand behind is a travel agency. Top highlights: – The insight is perfectly identified and put together. People avoid traveling to certain destinations because of their prejudices towards locals. At the end of the day, we are all a mix of […]

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How to go viral with your Christmas campaign

I’ve always consider myself a Seth Godin fan. Create something worth talking about and you will have it all! This week’s been one of those week that made me fall in love with great advertisng again. A good friend of mine, Javier and his team from Pixel and Pixel is behind this great piece that […]

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Made in China or Slow-Making

Faster and bigger don’t mean better or greater anymore…The world is praying for a slower lifestyle shift and it seems we are starting to see some relevant movements and campaigns rising hands to make people aware. Take it easy, relax and watch this great piece of work by Wissame Cherfi. Round of applause for you […]

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Webinar Real Time Marketing. Cómo salir victorioso de la vorágine del Now

Estoy preparando un webminar sobre el Real Time Marketing para IEBS. Ahora que tengo algo de tiempo, estoy dedicando mi tiempo a volver a desarrollar esta faceta de profesor que siempre me ha encantado. Información General Lo quiero ya, ahora, no quiero esperar y además quiero que sea relevante. El nuevo Internet del ‘Now‘ nos […]

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Black Mirror and how Digital influence works

I tell you… Black Mirror is not that far from present Black Mirror is that new Nextflix series that is buzzing around powerfully as shows the dark side of life, technology and the new hyper-connected world. Since I’m someone very passionate about the digital world I got fully addicted to it. The good news is […]

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Privacy is dead – Aran Balkan

Finally and among all the noise that forms Internet nowadays, I found an interesting presentation about the big topic of privacy. Aran Balkan gives plenty of details and will get your attention for sure. The full video is on Facebook and I couldn’t find it anywhere else. For more detail you can go directly to […]

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How to develop leading brands: Gin Mare

I’ve been always a fan of that kind of brands that enter a category and suddenly, with a proper positioning vision and a solid and smart strategy become leaders. This is the case of Gin Mare, the Mediterranean Gin. I’m amazed and cannot be more aligned with one of the greatest event ideas I’ve ever […]

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