WeChat vs. WhatsApp, a battle for mobile

WeChat and WhatsApp are one of the buzzing platforms this year and in Asia, both are competing for a piece of a potentially profitable cake. See below an Infographic with the main differences between WeChat vs. WhatsApp WeChat vs. WhatsApp, the new super battle for mobile Click To Tweet

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Decrease on Facebook Organic Reach? The smart answer

Everyone knows that Facebook has been heavily decreasing its organic reach and forcing brands to repurpose their strategy and include paid as a compulsory component to reach the targets. I think this is very interesting from a digital perspective (This is about Facebook) but also from a  PR point of view because it’s represent an […]

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Will Facebook lose 80% of it users by 2017? The answer is…

Will Facebook lose 80% of it users by 2017? The answer is NO… It might happen later but in 2017, as predicted by researchers at Princeton University, it’s quite soon to be honest. I’m sure everybody has heard about the news today and probably felt a bit scared. No worries, for me, the conclusion is […]

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