Snapchat compared with Facebook, Twitter, etc

What is the reality when we compare Snapchat versus Facebook, Twitter, Instagram? Snapchat has grown really, really fast in terms of number of users. This is a great thing; however it seems the platform has not yet a clear strategy for revenue drive.

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Shopify and the automation failure

Everybody knows what Shopify is and indeed how they changed the ecommerce industry some years ago. Until here everything looks ok and good for them; however, I’ve been receiving some emails lately that will clearly show you why brands must be careful with email automation.. After receiving appealing emails from a trusted authority on eCommerce […]

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State of Social Media in South-East Asia

This is a summary of the report State of Social Media in South-East Asia developed by E-Consultancy – Among the four countries surveyed, Indonesia will witness the highest average increase in social media budgets (27%), with organisations based in the other countries increasing their investment by less than a quarter on average. – There’s evidence […]

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The Essential Analytics to Monitor Facebook success

When you are looking for ideas on how to improve results after analyzing your analytics, we often get confused as there are thousands of metrics and items to measure. My advice is very simple, focus on those metrics that truly add value to what your business means. Focus on those metrics that truly add value […]

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WeChat vs. WhatsApp, a battle for mobile

WeChat and WhatsApp are one of the buzzing platforms this year and in Asia, both are competing for a piece of a potentially profitable cake. See below an Infographic with the main differences between WeChat vs. WhatsApp WeChat vs. WhatsApp, the new super battle for mobile Click To Tweet

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Bye Bye Permission…

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb… Did you remember […]

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“Chef”, a masterclass on social media

If you are looking for a new movie to watch, I would like to recommend “Chef“… A true lesson about the important things in life and a masterclass on social media marketing. I watched it over the weekend and I think was worth sharing. Besides the lesson it tells you about life, the movie taps […]

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