PASIÓN POR EL MARKETING

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Archive for the ‘ social media ’ Category

I tell you… Black Mirror is not that far from present

Black Mirror is that new Nextflix series that is buzzing around powerfully as shows the dark side of life, technology and the new hyper-connected world. Since I’m someone very passionate about the digital world I got fully addicted to it.

The good news is that new episodes have been released and Season 3 is boom!. I would recommend to watch episode 1. Why? Because it’s represents very clear how digital influence works and the how dangerous the scoring approach is.

What’s interesting is the fact that we are not that far from there. Basically, people are rated (0-5) after every interaction they have so people become very hypocrite as everybody plays the game. Does it sound familiar to you? Because for me it does. This is not all, your circle is very important and the more you connect and get high scores from high score people the better. What’s funny is that you can hire a consultant who will help you increase your score. They do an analysis of your influence and will find strategies on how to increase your score. For example, among the most popular techniques there are mixing with high score people, be more thankful, post eco or social related content, etc.

The thing is that the higher is your score the better benefits you get. For instance, you are admitted in cool clubs, welcome to live in the best neighborhoods, etc.

nosedive-blackmirror

On the other hand, if you try to be to honest or speak loud, people will look at you as a crazy person and will start rating you down. Don’t mess it up! Once you go down 2.5 nobody will trust you and you are quite likely to end in the streets or even in prison.

I have some high score, trust me and go watch it!

Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc.

10 key trends in social media

I would like to share this presentation that I believe is a great compilation in an era of confusion and disruption.

Would you add any?

Introduction to WeChat

By on December 11, 2015

Wechat is China’s leading social media platform and it’s used by 2x more people than the population of the US!

WeChat is really a swiss army knife in China and it is THE go to platform for most clients that are looking to expand within China.

Thanks to Nicolas and Minhua in Golin Shanghai for putting this together!

What is the reality when we compare Snapchat versus Facebook, Twitter, Instagram?

Snapchat has grown really, really fast in terms of number of users. This is a great thing; however it seems the platform has not yet a clear strategy for revenue drive.

snapchat-growth-infographic-

Everybody knows what Shopify is and indeed how they changed the ecommerce industry some years ago. Until here everything looks ok and good for them; however, I’ve been receiving some emails lately that will clearly show you why brands must be careful with email automation..

Shopify crisis Screen Shot 2015-10-02 at 10.55.01 AM

After receiving appealing emails from a trusted authority on eCommerce you realised the story is quite different. Apparently, these emails are showing and being sent as the forum threads have lots of comments…. Shopify Scam

Yeah, well, apparently quantity doesn’t always mean quality

Shopify scam

This is Twitter’s real and key  competitive advantage,  nothing else…

This is a summary of the report State of Social Media in South-East Asia developed by E-Consultancy

state-of-social-media-in-sea-report-full

– Among the four countries surveyed, Indonesia will witness the highest average increase in social media budgets (27%), with organisations based in the other countries increasing their investment by less than a quarter on average.

– There’s evidence that in many cases investment in social media is being shifted away from other marketing budgets generally, with around half of marketers in Indonesia (50%) and Singapore (44%) saying that’s the case.

– The vast majority of South-East Asian marketers expect ‘increased use of mobile by consumers’ to have a significant impact over the next 12 months.
– As part of their overriding strategy for social media, three-quarters of organisations based in Malaysia and the Philippines feel the ‘need to improve’ their abilities for ‘engaging customers in dialogue’.

South-East Asian companies are most likely to integrate social media activity with their search engine optimisation (SEO) and email marketing efforts.

In Malaysia and Singapore, ‘lack of resources’ is the most commonly cited barrier, with nearly three in five (56% and 57% respectively) organisations saying that this prevents them from engaging in social media activity more effectively. ‘Company culture’ is a top barrier for half of Indonesian companies.

– For many organisations, ‘engagement (number of followers, comments, time spent, etc.)’ is the deepest level of social media impact that they can track.

– Organisations based in Indonesia and Singapore are most likely to have larger dedicated social media teams in place, with 47% and 24% respectively indicating that these consist of more than five persons.

When you are looking for ideas on how to improve results after analyzing your analytics, we often get confused as there are thousands of metrics and items to measure. My advice is very simple, focus on those metrics that truly add value to what your business means.

Under this purpose, you can find below the 10 key metrics that every marketer should take into consideration:

Infographic-Facebook-Analytics-Post-smaller

Infographic-Facebook-Analytics-Post-smaller

Our job is not to create content, our job is to create “contentment”…

I feels like contentment could also come from Content + Commitment, doesn’t it?

WeChat and WhatsApp are one of the buzzing platforms this year and in Asia, both are competing for a piece of a potentially profitable cake.

See below an Infographic with the main differences between WeChat vs. WhatsApp

wechat vs whatapp