How to Write Copy for Social Media
*** Use formulas such us HOW TO, HOW YOU, WHAT IS, Tips & Tricks etc. for the discussion title. Users are looking for answers and solution to their problems.
*** The shorter the better. Online users don’t have too much time and their attention is the most expensive resource (Economy of Attention)
*** Don’t talk only about YOU. This is about sharing thoughts and rich discussions and surely you don’t own everything. Do some research and provide with interesting articles, point of views, videos, etc. even if they come from other websites or not owned sources. We are not only here to talk about us but to engage with potential leads and position ourselves as a thought leaders.
*** Be constantly ‘listening’ to members with a mix of open-ended discussion posts, pointed questions, and polls. Thereafter, invite group members to weigh in on hot topics such as the latest trends, social media tools, etc – which increases member participation and yielded valuable audience insights.
*** Check your Google Analytics or website and find out which content is being more shared and more viewed***. It could give you some clues about what are the best content topics to post on your social networks assets.
*** Less Selling, More One-on-One Engagement: Group owners are driven to sell. After all, you didn’t just spend six months building a group to chat to random strangers. Though your ultimate goal is sales, don’t forget to take it step by step. Skipping ahead and always publishing sales content in your group is a sure way to lose readers. Instead start chatting – for no other reason than you want to help someone, or show off your knowledge on a subject.
*** The “EGO-SOCIAL” user. Try to make the user feel like someone unique and special (Ego ) but simultaneously part of something bigger (social). When you address questions or discussion to the community try to do it on a way the user feel is addressed especially to him. Under this purpose you may use formulas such as “Are you…?” , “Have you…?” etc.
*** Support your points with relevant examples, analogies, or short stories. This brings your content to life and lets readers to relate to it.
*** Avoid, as often as possible, overused business words and phrases that can make your writing appear dated.
*** Use bullets, checklists, and subheads to guide your reader through your writing and keep them interested. You can also bold your main points so that they are more obvious as the reader skims.
*** Avoid using the passive voice. For example, say, “Joe saw him.” rather than “He was seen by Joe.” The first is short and precise. The second is longer and therefore harder to read. Too much passive voice puts the reader to sleep.
*** When you use technical terms or acronyms, define them on first use, even if you think your reader may be familiar with them.
*** Call to action – Make a statement, and ask your community to like it and share it. Then below, ask them why they like it. Don’t forget to change the Link text for formulas like “ See more here”, “Watch the video here”, etc.
Sources:
Image: Gavin Heaton
How to Write Copy for Social Media – Tips and Tricks owned source and adapted from:
- Social media magic
- DailyBlogma.com
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