Why Relevance is the “now” big thing

The positioning war has started among agencies. Many agencies have taken different paths by focusing and owning specific topics / words (Engagement, influence, reputation, trust, content, social media, etc.) but only one, Golin has found the right one: RELEVANCE I’ve been working at Golin for over 3 years now and I believe we have taken […]

Read More »

Snapchat compared with Facebook, Twitter, etc

What is the reality when we compare Snapchat versus Facebook, Twitter, Instagram? Snapchat has grown really, really fast in terms of number of users. This is a great thing; however it seems the platform has not yet a clear strategy for revenue drive.

Read More »

Shopify and the automation failure

Everybody knows what Shopify is and indeed how they changed the ecommerce industry some years ago. Until here everything looks ok and good for them; however, I’ve been receiving some emails lately that will clearly show you why brands must be careful with email automation.. After receiving appealing emails from a trusted authority on eCommerce […]

Read More »

Digital Disruption, the 10 business models that work

10 Hyper Disruptive Business Models from DearMedia The Subscription Model (Netflix, Dollar Shave Club, Apple Music) Disrupts through “lock-in” by taking a product or service that is traditionally purchased on an ad hoc basis,  and locking-in repeat custom by charging a subscription fee for continued access to the product/service The Freemium Model (Spotify, LinkedIn, Dropbox) Disrupts through […]

Read More »

Meaning of colors in marketing and branding

Are you planning to create your own brand? Are you trying to understand what is the meaning of colors in marketing and branding? Is your brand perceived as creative, active, balanced? Do you need capital to start your business, there are companies which you can find in these reviews which help with investment and finaces. […]

Read More »