IKEA joins the Slow trend

Where did the American Dream go? Good question! The answer is clear. According to The Economist, Youngster and Millennials believe The American Dream is much less achievable than before and it seems the concept is dropping on relevance. Under this insight (from which study, IKEA sponsors 🙂 ), the furniture brand has just launched an […]

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Made in China or Slow-Making

Faster and bigger don’t mean better or greater anymore…The world is praying for a slower lifestyle shift and it seems we are starting to see some relevant movements and campaigns rising hands to make people aware. Take it easy, relax and watch this great piece of work by Wissame Cherfi. Round of applause for you […]

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It’ time for Generation Z, bye bye Millennials

It sounds strange but Millennials are dead! It’s time for a new generation and this is Generation Z, the real Teens. In comparison to Millennials, who witnessed the rise of social media and instant access to information on the web, members of Gen Z have always been digital. Much like Gen Y, they’re a digitally […]

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Black Mirror and how Digital influence works

I tell you… Black Mirror is not that far from present Black Mirror is that new Nextflix series that is buzzing around powerfully as shows the dark side of life, technology and the new hyper-connected world. Since I’m someone very passionate about the digital world I got fully addicted to it. The good news is […]

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Privacy is dead – Aran Balkan

Finally and among all the noise that forms Internet nowadays, I found an interesting presentation about the big topic of privacy. Aran Balkan gives plenty of details and will get your attention for sure. The full video is on Facebook and I couldn’t find it anywhere else. For more detail you can go directly to […]

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10 Key Trends in Social Media

Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc. I would like to share this presentation that I believe is a great compilation […]

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How to develop leading brands: Gin Mare

I’ve been always a fan of that kind of brands that enter a category and suddenly, with a proper positioning vision and a solid and smart strategy become leaders. This is the case of Gin Mare, the Mediterranean Gin. I’m amazed and cannot be more aligned with one of the greatest event ideas I’ve ever […]

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Why Relevance is the “now” big thing

The positioning war has started among agencies. Many agencies have taken different paths by focusing and owning specific topics / words (Engagement, influence, reputation, trust, content, social media, etc.) but only one, Golin has found the right one: RELEVANCE I’ve been working at Golin for over 3 years now and I believe we have taken […]

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