PASIÓN POR EL MARKETING

blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth

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Archive for the ‘ SOCIAL INFLUENCE ’ Category

Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc.

10 key trends in social media

I would like to share this presentation that I believe is a great compilation in an era of confusion and disruption.

Would you add any?

I’ve been always a fan of that kind of brands that enter a category and suddenly, with a proper positioning vision and a solid and smart strategy become leaders. This is the case of Gin Mare, the Mediterranean Gin. I’m amazed and cannot be more aligned with one of the greatest event ideas I’ve ever seen lately. Enjoy and distillyou life… Remember The Mediterranean is not a place but an attitude.

Mediterranean attitude

Below I’ve included the brand case developed by the consultancy Garrigos&Llopis. You will find a great analysis and many important things that define the this premium Gin and helped to build a powerful brand.

Fail or win is often a question of little details. Find below 15 Ways to Fail & 25 Ways to WIN and learn how to engage correctly with the influencers.

The positioning war has started among agencies. Many agencies have taken different paths by focusing and owning specific topics / words (Engagement, influence, reputation, trust, content, social media, etc.) but only one, Golin has found the right one: RELEVANCE

I’ve been working at Golin for over 3 years now and I believe we have taken the right path. We are relevance obsessed. Even better, we are relevance equipped. Relevance is a strong word and defines the basis of marketing; No attention, No audience.

Golin Relevance agency

Golin Relevance agency

One of my colleagues told me; look, Relevance is like Facebook’s News feed. Users scroll and scroll down but there is no point to be there if you audience is not stopping and engaging. No attention, No audience…

“At Golin, we understand that thousands of brands are trying to reach the same audiences every single day. And that each of them wants to be heard. But consumers are savvier than ever when it comes to what they pay attention to and what they ignore.

There is no other agency out there that understands relevance as the key driver in effective brand communications. Others talk about trust or loyalty or brand love or disruption. We understand that none of those factors matter if your brand or company isn’t relevant. There are many cautionary tales of brands and companies once loved and trusted that became irrelevant and are no longer among us. So we study relevance. And we’ve brought in USC’s Annenberg School to co-author our intellectual property, the Relevance Fingerprint, which looks at what makes a brand relevant and why it matters.

But we don’t stop there. Through a variety of proprietary relevance-building products, we can identify the strongest opportunities that will help our clients build relevance with their target audiences.”

Relevance products

Relevance products

Introduction to WeChat

By on December 11, 2015

Wechat is China’s leading social media platform and it’s used by 2x more people than the population of the US!

WeChat is really a swiss army knife in China and it is THE go to platform for most clients that are looking to expand within China.

Thanks to Nicolas and Minhua in Golin Shanghai for putting this together!

What is the reality when we compare Snapchat versus Facebook, Twitter, Instagram?

Snapchat has grown really, really fast in terms of number of users. This is a great thing; however it seems the platform has not yet a clear strategy for revenue drive.

snapchat-growth-infographic-

Everybody knows what Shopify is and indeed how they changed the ecommerce industry some years ago. Until here everything looks ok and good for them; however, I’ve been receiving some emails lately that will clearly show you why brands must be careful with email automation..

Shopify crisis Screen Shot 2015-10-02 at 10.55.01 AM

After receiving appealing emails from a trusted authority on eCommerce you realised the story is quite different. Apparently, these emails are showing and being sent as the forum threads have lots of comments…. Shopify Scam

Yeah, well, apparently quantity doesn’t always mean quality

Shopify scam

This is Twitter’s real and key  competitive advantage,  nothing else…

Top guys in content marketing shared their key thoughts via great quotes… I do really like 7 and 9 ! What are your favourite ones?

Content marketing quotes

Content marketing quotes

Content marketing quotes

Content marketing quotes 2

Via: TopRankBlog

This is a very interesting TED talk that shows that you don’t need a perfect English accent to receive a loud series of applauses.

I do really like how Yves Morieux destroys the myth of the big 3: Clarity, Accountability and Measurement