The rise of the Rest – Asia is Huge!

I’m sure most of you have already watched this video (2 years old) but I just knew about it this morning thanks to my presence at the Amcham Leadership Dialogue 2011 at the Regent Hotel in Singapore. It has been Deborah Henretta (Group President Asia, Procter & Gamble) through an amazing speaking about leadership in […]

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ZUJI encourages Singaporeans to Get out of the Dot

ZUJI, the region’s leading online travel agency, has recently launched a new campaign to encourage Singaporean travellers to Get out of the Dot. The Island-Nation, also referred to as Southeast Asia’s “little red dot”, has much to offer visitors and residents, but ZUJI is determined to see more Singaporeans explore the world. ZUJI also believes […]

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Foursquare in South-East Asia – Stats and case studies

Are you planning to use Foursquare for your next marketing campaign in South-East Asia, but not feeling it? Check this presentation about Foursquare in South-East Asia: Statistics, Culture & Marketing. You will feel much comfortable.. I would like to highlight one simple fact: “FOURSQUARE IS MORE POPULAR IN MALAYSIA, INDONESIA, THAILAND AND PHILIPPINES THAN THE […]

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Nuevo año, nueva aventura – Waggener Edstrom

Que bonito es empezar de un nuevo año, sentirse vivo, lleno de satisfacción y ver como sea Dios o la Pasión aquello que hace posible que cada año se puedan cumplir nuevos retos y desafíos. Ayer en Castellón, Madrid, Luxemburgo, Francia, Santo Domingo, Madrid… Y ahora en la otra punta del mundo, Singapore. Quien me […]

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Influence ranking metrics

WHY INFLUENCE IS IMPORTANT Not knowing which outlets or individuals most impact your brand can be expensive. If you’re spending communications budget on media that no longer influence your target audience, that’s money and influence lost. The challenge is finding out which media still matter and in what order. As media influence continues to fragment, […]

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QuickStart Social Media Guide – SiTF Social Media Workshop

Our colleagues from GetIT Comms sent to me a really interesenting workshop about social media that I would like to share with you. I think Singapore is a very dynamic market where social media has very many business opportunities. The speaker isAnol Bhattacharya, CEO, Director at GETIT COMMS. Anol Bhattacharya on Social Media for Marketing […]

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Social Media in Asia Pacific: 5 of the Best Campaigns

Australian consumers spend more time on social media than any other nationality (over 7 hours per month on average) and the rest of Asia Pacific isn’t far behind (Nielsen report). With such high adoption, it’s no surprise that a number of APAC companies are creatively leveraging social media to engage consumers. Here are 5 top […]

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Resumen Social media Forum Asia – SMWF 2010

La verdad es que no se por donde empezar, El Social Media Forum Asia – Singapore está siendo super provechoso. De hecho, tengo que traducir también al inglés este artículo, por lo que aunque tengo muchas cosas que contar seguramente no me extienda mucho… ES BROMA 😉 Voy a hacer 2 artículos diferentes. Todos vosotros […]

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11 Amazing ideas de Brian Solis : ENGAGE

Imagino que conoces a BRIAN SOLIS. Os quiero contar una anécdota al respecto. Si recordáis estoy presente en el SOCIAL MEDIA FORUM SINGAPORE. Pues Brian solis participó como ponente. Lamentablemte no en persona, lo hizó a través de Skype, lo cual todavía me impresionó todavía más. Pues bien, quiero compartir con todos vosotros 11 IDEAS […]

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