Asia Pacific to take over The US in Ecommerce in 2013!

Spending in Asia-Pacific e-commerce (B2C) is about to surpass North America. In 2012, sales grew by 21.1% to EUR 740 billion in global revenues for the first time in history, according to new estimates from eMarketer. This consultancy also has advanced a further increase of 18.3% for the 2013 in which, for the first time, […]

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How much does a Facebook share cost – 3.23 $

Online ticketing site Eventbrite has updated numbers on the value of social media shares and presented them in this wondrous infographic. The results are quite cool: $3.23 = Dollar Value Per Share—the average value of the additional tickets sold through this share (up from $1.78 in 2010). Twitter $1.85/share (up from $0.43 in 2010) Facebook […]

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How to detect Facebook ads bots and click fraude – Zopim

A lot of people like to complain about their experiences on major web platforms such as Facebook and actually we can find already some article talking about Facebook Ads bots and so. There are 2 main articles that have been buzzing lately. We have one call “Startup Claims 80% Of Its Facebook Ad Clicks Are […]

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Why I’m quitting Tobacco – Advertising masterful lesson

People might think I’m outmoded because Mad Men has already boomed in US few time ago. Whatever, I’m enjoying this TV show now and sometimes you can learn masterful lesson about advertising and communication which will still work nowadays 🙂 This is the letter that Draper sent to all media when the huge LUCKY STRIKE […]

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When is the Best Time To Tweet and Post on Facebook

There are few resources better than URL shortener bitly for monitoring click-through rates for content shared on Facebook and Twitter. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs, we listened. And then we created an infographic. This handy infographic highlights bitly’s […]

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How to measure ROI in Twitter, Facebook and GooglePlus

I found this cool Infographic about how to measure ROI in the top social media platforms: Facebook, Twitter and GooglePlus As was expected: – Linking social media efforts down to the sales funnel is still the pending topic – GooglePlus has invested some time to create a featured way to measure it due the relevancy […]

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2012 Social media report

It seems social media is not a fad anymore and year over year marketers are getting the more and more consicuous about it. See below the social media report for 2012. This study surveyed 3,800 marketers. I would like to highlight the fact that Measurement and Targetting are areas which marketers are starting to care […]

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Cuanto se cobra en Social media – Infografia de salarios

Cuál es el salario, Cuánto se gana en Social media, Cuánto cobra un Community Manager o un Social media manager es una pregunta que muchos se hacen cada día. Gaby Castellanos rompió el hielo en 2009 con este post. De nuevo, y en forma de Infografía, aquí tenemos la respuesta. Como era de esperar se […]

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How to Integrate SOCIAL MEDIA within an organisation – Infographic + Research

Social media integration is one of the top “To Dos” and challenges that companies, but also agencies, have pending on their agendas. Perfectly aligned to that, I’ve founded this great research by InSites Consulting this morning and I couldn’t wait to share it 🙂 How to integrate social media research Social Media Integration Survey View […]

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PREDICCIONES SOCIAL MEDIA 2012

Este año como todos los años me gustaría aportar mi granito de arena a la evolución y construcción de esa ciencia que conocemos como los social media :-). La verdad que me he quedado un poco desilusionado al ver como muchos de mis compañeros no se han mojado a lanzar las suyas. Antes de mostrarte […]

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