The Essential Analytics to Monitor Facebook success

When you are looking for ideas on how to improve results after analyzing your analytics, we often get confused as there are thousands of metrics and items to measure. My advice is very simple, focus on those metrics that truly add value to what your business means. Focus on those metrics that truly add value […]

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How social media impacts and leads loyalty

Drawing a customer journey, a marketing funnel, etc Are usual tasks markerters, we do everyday. However, I feel like many os us are still using the same paradigmas that the Gurus of 60′ were using. Surfing my favourite blogs I found this great presentation by Dave Fleet which shows how the traditional funnel is dead […]

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Best New Twitter profiles (Facebook-like redesign)

WOW, Twitter’s new profiles are finally here available to everyone and they just look like Facebook. I don’t know what you think but for me it’s obvious that these 2 big Tech companies are gonna be fighting for the same sweet spot. There won’t be Twitter or Facebook anymore but Social. Actually, Weibo was actually […]

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Will Facebook lose 80% of it users by 2017? The answer is…

Will Facebook lose 80% of it users by 2017? The answer is NO… It might happen later but in 2017, as predicted by researchers at Princeton University, it’s quite soon to be honest. I’m sure everybody has heard about the news today and probably felt a bit scared. No worries, for me, the conclusion is […]

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The best social and digital campaigns of 2013

Now that a New Year has started you might be looking for a good summary of 2013’s best social media and digital campaigns. Our friend Greg has launched his popular compilation and we are happy to share it! 2013’s best digital campaigns from Gregory Pouy Any campaign you would like to add in? I still […]

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The best Storytelling techniques in 2014

Media is changing as well as consumers and everything. Perhaps and actually quite sad, marketers are the ones who haven’t yet changed and who continue ruining our shopping experiences by over-promising. Gary Vaynerchuk explains all this very well in his new presentation. Storytelling in 2014 from Gary Vaynerchuk What is your Storytelling strategy for 2014?

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The “Like-Cycle”, Jeremy Waite [ENGAGE 2013]

Nowadays, we see many presentations about social media but very few are actually interesting or say something new. I did like this presentation run by Jeremy Waite, Head of Social Strategy at Adobe. Check it out and pay attention to the stats he provides. For me, the most interesting point (without any doubt) is the […]

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