How to map your social metrics

I’ve just received the latest State of Social Marketing report by Simply Measured and I have to say that the report has improved a lot in terms of content quality. Specifically, I liked the section they dedicated to show how to map your social strategy and align it to business impact. Social business seems to […]

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10 Key Trends in Social Media

Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc. I would like to share this presentation that I believe is a great compilation […]

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Quieres escribir en Pasión por el Marketing?

Eres un apasionado del marketing, estas estudiando marketing o has seguido este blog desde su creación y te apetecería colaborar escribiendo algún artículo interesante? En Pasión por el marketing encontrarás contenido sobre social media, content marketing, buzz & viral marketing, como desarrollar una estrategia digital, últimas campañas, etc Estamos buscando relanzar el blog para tener […]

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Why should I use Emojis for my brand

Emojis have been part of our communication behavior for a while. I feel now it’s the perfect moment to incorporate and integrate them into our overall digital and social strategy. See below some facts and reasons why we should embrace this format. Why Emojis are a great format to communicate? -> According to Swyft Media, […]

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The Essential Analytics to Monitor Facebook success

When you are looking for ideas on how to improve results after analyzing your analytics, we often get confused as there are thousands of metrics and items to measure. My advice is very simple, focus on those metrics that truly add value to what your business means. Focus on those metrics that truly add value […]

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How social media impacts and leads loyalty

Drawing a customer journey, a marketing funnel, etc Are usual tasks markerters, we do everyday. However, I feel like many os us are still using the same paradigmas that the Gurus of 60′ were using. Surfing my favourite blogs I found this great presentation by Dave Fleet which shows how the traditional funnel is dead […]

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Best New Twitter profiles (Facebook-like redesign)

WOW, Twitter’s new profiles are finally here available to everyone and they just look like Facebook. I don’t know what you think but for me it’s obvious that these 2 big Tech companies are gonna be fighting for the same sweet spot. There won’t be Twitter or Facebook anymore but Social. Actually, Weibo was actually […]

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10 Reasons Why Facebook is the fucking boss

Marketers say that content is king or queen, as well as constantly inventing new buzzwords. However, the reality is Facebook is the only social media site that is even above being king or queen. Indeed Facebook is the F@cking boss and here are 10+1 reasons why: 1) Facebook invented a KPI that has become the […]

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Will Facebook lose 80% of it users by 2017? The answer is…

Will Facebook lose 80% of it users by 2017? The answer is NO… It might happen later but in 2017, as predicted by researchers at Princeton University, it’s quite soon to be honest. I’m sure everybody has heard about the news today and probably felt a bit scared. No worries, for me, the conclusion is […]

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