PASIÓN POR EL MARKETING

blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth

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Twitter es un medio social que aunque muchos utilizan pocos saben realmente las posibilidades que ofrece. Bajo ese objetivo, me gustaría compartir con vosotros esta interesante Guía de como usar Twitter e incrementar el número de fans que es muy sencilla y compila una serie de grandes verdaderas sobre la herramienta. Qué la disfrutes!

How to Grow Your Brand on Twitter -

How to Grow Your Brand on Twitter -

Si consideras que ya sabes todo esto, te recomendaría echarle un vistazo a esta recopilación de campañas creatives en Twitter.

Interesante infografía sobre como se comporta el usuario online cuando comparte contenido en las redes sociales.

Como y cuando la gente comparte contenido en social media

Interesante ver el crecimiento de Twitter siendo la red social donde más se comparte. Muy probablemente sea porque en Facebook al final no deberías incluir más de 1 o 2 wall post por día.

Me encanta cuando la gente intenta explicar que es eso del éxito. De repente parece que los humanos se convierten en dioses y las herramientas en magia 🙂

Exactamente, señores y señoras el éxito tiene que ver más con trabajo duro que con magia. Esta ilustración lo explica muy bien:

A qué se parece realmente el éxito

A qué se parece realmente el éxito

¿Qué opinas tú del éxito?

Pd: Por cierto, no he dado con la fuente, si alguien la sabe, por favor decírmelo y la incluyo. Apologizes.

“La Netnografía es una nueva disciplina o una antidisciplina o una interdisciplina o, simplemente, una teoría en construcción y desarrollo para entender la realidad social que se está produciendo en el ciberespacio donde millones de personas conviven, se expresan e interactúan a diario. El ciberespacio o la cibercultura no es algo exótico, porque lo exótico (freak en la jerga digital) solo es la artificiosa excusa que oculta nuestra incapacidad para relacionarnos intelectualmente con lo que no somos capaces de percibir y comprender de los otros. Comprender mejor la sociabilidad en el ciberespacio es comprendernos mejor como individuos y sociedad”

De este modo nos presenta Miguel del Fresno su nueva obra. Por el momento he accedido a una copia exclusiva enviada por el mismo, pues como bien sabe él y algunos de vosotros, Miguel del Fresno es sin duda una de mis “referencias” preferidas y uno de esos puntos gordos en mi Social Graph 🙂

Puedes leer el Prefacio en Slideshare, ten cuidado porque te engancharás 🙂

Por el momento estoy leyendo las primeras páginas y me esta resultando interesante, siempre me ha gustado ese mix entre Sociologia y Marketing con el que El Sr del Fresno siempre nos deleita. Suerte con el libro.

SI te interesa, lo puedes adquirir en la web de la UOC

Interesting whitepaper by Falkowinc explaining step by step how to define a social media strategy. Its model is composed of the following 10 steps:

Below, you will find the whole whitepaper with all the information. Enjoy it!

White paper social media strategy

Do you miss any step in the social media strategy definition? Do you know how to measure the share of voice? Do you have or know any other model of social media strategy?

I hope this whitepaper can help you.

Passion makes the difference
Check my social media prediction for 2011

Surfing the net and checking Slideshare, one of the most incredible knowledge base on Internet, I found this amazing presentation about the art of Storytelling.

I really love it because we can find some important and inspiring examples about how important is the story we should create around a brand. It’s no longer about a message, but a powerful story. Stories are stronger than traditional advertising messages because, people are willing to engage and connect with a global story where they can feel and get involved. Stories motivate and inspire people to action.

We have to create a perfect balance between CONTENT (What), CONTEXT (Where, When, Who) and CONVERSATION (The Consequence, the goal and the King). So, the question is… How can I get closer Content & Context to achieve Conversation? Here is the Strategy (How). But, trust me, invest your time and budget in creating an amazing STORY (Content) within a right PLACE and AUDIENCE (Context) and Conversation will rise naturally. That’s the most powerful buzz, the ORGANIC BUZZ.

On the other hand, I fully agree with the idea that we can learn a lot from these two industries, The Filmmaking and Game Design.

Thank StorYbeats for this amazing presentation. I’m sure you are gonna increase your awareness very quick 😉

I hope you enjoyed!

Passion makes the difference
Check the top 10 viral videos 2010

Our colleagues from GetIT Comms sent to me a really interesenting workshop about social media that I would like to share with you. I think Singapore is a very dynamic market where social media has very many business opportunities.

The speaker isAnol Bhattacharya, CEO, Director at GETIT COMMS.

Anol Bhattacharya on Social Media for Marketing (SiTF SM Workshop) from B2Bento on Vimeo.

Below, the key points about this social media workshop in Singapore:

KEY SOCIAL MEDIA POINTS

* “Markets are conversations”
* “Consumers have never been so connected – even in B2B”
* “Conversations are happening with or without you – Be a part of it”
* “Social Media does not replace your Marketing Strategy”
* “Social Media is Earned Media”
* “To err is human – It’s ok to make mistakes”
* “Be interested in order to be interesting – read, read, read”
* “It’s about being social”

Stay tuned for the Part 2 of the Social Media Workshop on b2bento.com

QuickStart Social Media

By the way I also would like to share with your their Social Media Guide for starting on Social media, really useful.

1. ESTABLISH YOUR GOALS

* Ask why you need to be in social media.
* Formulate your social media goals and objectives.
* Align with the business goals of your company.

1a. GET INPUT FROM STAKEHOLDERS

Conduct interviews and internal surveys to find out what social media channels would best serve your company and your goals.

2. WHERE ARE YOUR BUYERS?

* Map your buyers’ personae.
* Find channels where your team’s and buyers’ interactions intersect.
* Determine which social media channels will work best in reaching out to them.

3. MAP INFLUENCES

* Use monitoring tools to find out more about your prospects.
* Discover the “influencers” of buyers’ purchase decisions – bloggers, partners, and even competitors.

4. MAP RESPONSIBILITIES

* Distribute key roles among stakeholders.
* Set up a social media “task force” around key responsibilities

5. SET UP YOUR CHANNELS.

Use the internal survey results and buyers’ personae to determine which channels you will engage in, e.g., Facebook, Twitter, LinkedIn

6. ESTABLISH YOUR CONTENT STRATEGY

* Source for existing content and repurpose it, e.g., whitepapers, case studies, opinion pieces, videos, etc.
* Identify topics that align with key marketing focus areas.
* Research to determine relevancy by searching for brand name, competitors, and target keywords

7. ESTABLISH YOUR METRICS

* Create and align metrics and monitoring framework with strategic objectives.
* Some key measurement goals include Reach, Buzz, Sentiment, Influence.
* Measure only what matters to the business.

8. CUSTOMIZE YOUR CHANNELS

Set up, customize and optimize your channels, e.g., multi-author blogging platform, customized FB page, YouTube channel, etc.

9. SET UP ENGAGEMENT FRAMEWORK

* Work out who responds, how, where (what channel), and how often.
* Constancy and immediacy are keys to well-managed social media engagement.

10. DEVELOP A SOCIAL MEDIA POLICY

* Based on best practices, what’s acceptable, out-of-bounds markers, confidential information, business vs. personal capacity, etc.
* Document everything to avoid grey areas that may hinder engagement.

11. PUBLISH YOUR INITIAL CONTENT

* Develop an editorial schedule.
* Populate your channels with appropriate content.
* Establish content syndication mechanisms across social media channels.

12. MONITOR & MEASURE.

Set up monitoring and measurement tools based on the metrics established earlier.

13. HARNESS THE POWER OF YOUR INTERNAL NETWORKS

* Time to get your team to provide the initial ballast.
* Propagate, publicize, promote.

14. YOU ARE OFF!

* Analyze, Adapt and Improve: Adapt any new findings into current processes, and improve efforts as you navigate through this social media journey.
* Remember – this is an iterative process.

Do you miss any step or phase? Personally I love it!!!

If you are looking for more information about SOCIAL MEDIA MARKETING IN SINGAPORE, feel free to check my resume of Social media forum Asia.

PASSION MAKES A DIFFERENCE…

No sé vosotros, pero creo que este pequeño documental sobre los audímetros de SOFRES da bastante que pensar acerca de la eficacia de la medición de las audiencias en televisión

COMO SE MIDEN LAS AUDIENCIAS EN TV – AUDÍMETROS SOFRES

¿Cómo lo ves? ¿Te lo crees? ¿Por qué se siguen utilizando los audímetros en Televisión?

Un saludo a los Apasionados del marketing…

ACTUALIZACIÓN 11/11/2010

Me encanta en comentario esclarecedor de Director del documental:

Hola a todos, soy el director del cortometraje. Muchas gracias, Hernán, por compartirlo.

Me gustaría corregir ligeramente Pepe, del primer comentario, y también a Hernán, que ha dado una cifra de 40.000 en el post.

Los datos que proporciona Sofres son de 4.500 FAMILIAS con un aparato en casa por televisión. Esto quiere decir que para que fueran 40.000 personas, casi todas esa familias se deberían componer de casi diez miembros. En caso de que fueran 5 miembros, la muestra sería de la mitad, y creo que todos estamos de acuerdo en que cada vez menos familias de nuestro país tienen tantos miembros.

Además, la muestra no sería exacta, porque no se representaría a otros matrimonios sin hijos, gente soltera, o compañeros de pisos.

En el momento en que nos ponemos a calcular todo esto, surge la siguiente reflexión: Si el margen de error de la muestra supera ese 1% que menciona Pepe, es decir, alcanza el 2 ó 3%, nos encontramos con que gran parte de las peleas por audiencia que se dan en televisión pierden sentido. Muchas cadenas cambian su programación basándose en resultados con pocas décimas de diferencia. De hecho, hay cadenas digitales que no alcanzan un 3% de share.

Es conveniente debatir esos datos a la hora de llegar a conclusiones.

Os dejo con otro: La media de share del final de la Copa del Mundo, que tuvo lugar poco después de que termináramos el documental, tuvo una media de unos 15 millones de espectadores. Dentro de una población de 45 millones, ¿alguien vive en un entorno en el que casi DOS TERCIOS de sus conocidos NO vieran el partido?

Sobre el tema se creó un interesante debate en el blog de El País.

ACTUALIZACIÓN 11/11/2010 Nuestro amigo Sergio de TallerD3 nos linka y añade otro gracioso vídeo sobre la farsa de los audímetros, esta vez bajo la idea de como funcionan los GRP’s. BUENÍSIMO!!!

Para los que quiean saber más acerca de cómo funcionan los audímetros, os recomiendo este artículo muy claro de Primetimeblog.

Vía: Barcelonaschiringuito

Si estás buscando un informe sobre MEDIOS Y REDES SOCIALES EN LATINOAMÉRICA, seguramente esta presentación te interese.

Se que sois muchos los lectores procedentes de esa preciosa tierra, por lo que me permito incluiros este artículo especialmente para vosotros, y para los españoles que planeen lanzar iniciativas de social media en Latinoamerica.

EL MERCADO DE LOS SOCIAL MEDIA EN LATINOMAERICA

Tal y como recoge César Zamorano en su blog sobre social media desde Chile, os dejo con algunas conclusiones del informe:

CONCLUSIONES INFORME MEDIOS SOCIALES EN LATINOMAERICA

* Sólo el 49% de las principales empresas en Latinoamérica tienen presencia en los medios sociales de Internet (Asia Pacífico 50%, Estados Unidos 86% y Europa 88%)
* Facebook es la plataforma más utilizada por las empresas de la regíón (39%)
* Twitter ocupa el segundo lugar de las preferencias, con el 32%, Youtube tercero, con 25% y cuarto los Blogs con 11%.

La presencia de las principales empresas empieza a ganar terreno, alcanzando al mercado asiático, pero todavía lejos de las potencias americana y europea.

Un saludo a los Apasionados del marketing…

Are you looking for social monitoring tools. Below, you will find an excellent compilation from Panorama.net.

In Pasión por el marketing, we have already made ours some time ago. Check it here: Herramientas de monitorinzación en medios sociales

Services marked with a $ are not free, but many of them offer free demos.

Addictomatic Addictomatic searches the best live sites on the Web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.

Alterian Alterian’s social media engagement solutions make it easy to listen to the conversations taking place about your company and brand on the Internet. $

Analytic.ly Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers. $

ASOMO ASOMO helps interpret and understand spontaneous opinion. Discover which topics and sub-topics are being discussed, the volume of comments, themes, and the relationships between them. $

Attentio Right now, millions of people all around the world are discussing a multitude of topics, including brands and products that matter in their lives. By continuously monitoring what is written in blogs, discussion forums and other social media, Attentio provides organizations with the ability to listen, analyze and react to what is happening in the “webosphere”. $

Awareness Networks The Awareness Social Marketing Hub provides marketers with the information they need to measure success and direct future marketing investment. Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. $

Backtype Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions.

Bantam Live Bantam Live is an online service for business teams to collaborate in a workspace and build relationships across the Web. With integrated applications for microblogging, CRM, and project management, Bantam Live is centered around a real-time stream, where people, applications, and data come together. $

Beevolve Track consumer-generated media, understand sentiment, identify emerging trends and use the resulting insights to improve products, marketing, sales and service. $

Blog Grader Blog Grader measure the marketing mojo of your blog and makes suggestions to help you improve it.

Blogpulse BlogPulse is an automated trend discovery system for blogs. It applies machine-learning and natural-language processing techniques to discover trends in the highly dynamic world of blogs.

BoardReader BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web’s forums and message boards. It uses proprietary software that allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense.

BoardTracker BoardTracker is an innovative forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted.

Brandchats Brandchats picks up the chat about your brand. You tell it what to look for and it will find it, whether it’s in Facebook, Twitter, a blog, or any other source. Slicing and dicing your data, Brandchats will instantaneously visualize the results. Powerful unique analysis and graphics capabilities support you to make sense of the “chattering”. Is it good news or bad news? Does it come from blogs or Facebook? Is it increasing or rather decreasing? $

BrandsEye BrandsEye protects your brand from attacks, allows you to tap into key insights which are integral to making the right decisions and harnessing positive word-of-mouth. $

Buzz Manager Buzz Manager constantly searches the Internet for information about your organization or specific individual subjects. It measures and analyzes the “Buzz,” and then accurately presents the results in time saving, easy-to-use reports. $

Buzzcapture Buzzcapture monitors places where opinions are exchanged to provide insight into how often companies and their brands, products, and competitors are discussed, what the sentiments are, and where discussions are taking place. $

BuzzGain BuzzGain is an online service for discovering and engaging with the people who will help your business thrive in today’s social economy — where attention is a precious commodity. $

Buzzient Buzzient provides a next-generation solution for social media analytics and integration of this valuable content with enterprise applications. $

BuzzPerception BuzzPerception provides comprehensive blog monitoring and analysis to help clients better understand and manage their brand perception online. $

BuzzStream How do you build credibility online? You do it by cultivating quality relationships with influencers across the Web. Until now that process was time-consuming and resource-intensive. BuzzStream simplifies this process, allowing you to efficiently cultivate and manage these relationships. $

Chartbeat Chartbeat is a revolutionary real-time analytics service that enables people to understand emergent behaviour in real-time and exploit or mitigate it. $

Cogito Monitor What is being said online about my company? Why do people like my competitor’s product better? How is our new marketing campaign going? My reputation has been damaged: why? These are a few of the questions that Cogito Monitor can answer. $

Collecta Collecta is a real-time search engine bringing content to you as it’s posted.

Collective Intellect Collective Intellect’s Social CRM Insight platform automates your ability to identify emerging consumer considerations and preferences, and to track your ability to change them. $

ContextVoice Tracking millions of daily micro-conversations from the real-time social Web, ContextVoice helps you get business intelligence and real-time insights and analytics about consumers. $

Conversation eCairn Conversation is a SaaS application that provides a cost-effective solution for marketing professionals who want to leverage communities and influencers. $

CoTweet CoTweet is a comprehensive Web-based social media engagement, management, and reporting solution that helps companies of all sizes engage, track, and analyze conversations about their brands across the most popular and influential social communities today: Twitter and Facebook. $

Crimson Hexagon By leveraging the Crimson Hexagon ForSight platform, customers can easily uncover consumer opinions and insights about their company, products, industry, competitors and more. They can then use that information to make meaningful business decisions. $

Dialogix Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry, and competitors on Twitter, Facebook, YouTube, Flickr, news Web sites, forums, MySpace, and more. $

Direct Message Lab Direct Message Lab provides one central platform for companies to effectively build, manage, and analyze their social presence everywhere across social media, social networks like Facebook and Twitter, plus other popular user channels including mobile applications, widgets, desktop applications, and video sharing sites. $

dna MediaVantage dna13′s MediaVantage solution provides real-time access to TV, print, online and social media content, providing communicators the insight they need to plan marketing strategies, securely align corporate teams, synchronize the delivery of corporate messages, and engage with key stakeholders. $

eWatch eWatch is the fast, easy, and cost-effective way to track what the media, investors, consumers, and the competition are saying about your organization. It scans hundreds of thousands of traditional print and Web-based articles and postings each day and delivers its findings back to you in an easy to read report. $

Facebook Grader Facebook Grader is a free tool that measures the power of a Facebook business page.

FollowThing FollowThing is a powerful, Web-based professional networking and media monitoring tool that informs inbound and outbound marketing decisions.

Gnip Gnip is a social media API aggregation tool that streams social data from Twitter, Facebook, and dozens more sources — all in one API. $

Google Blog Search Blog Search is Google search technology focused on blogs. It enables you to find out what people are saying on any subject of your choice.

GraphEdge GraphEdge measures changes in your network. Your first report is sent in 2-3 days. $

HowSociable HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social Web.

IceRocket IceRocket is a real-time blog search engine.

iMooty IMooty is a next generation media monitoring tool that helps companies, PR professionals, and marketers gain real-time insights on the latest news and trends that matter to them and who the important opinion makers are.

ImpactWatch ImpactWatch is an easy-to-use online dashboard that gives you the power to monitor and measure all of your media coverage in real time. $

JitterJam JitterJam helps your consumer-facing brand or business capture relevant conversations on the real-time Web and turn them into lasting and trusted customer relationships. $

Klout Klout tracks the impact of your opinions, links and recommendations across your social graph. It collects data about the content you create, how people interact with that content, and the size and composition of your network. It analyzes the data to find indicators of influence and provides you with tools to interact with and interpret the data. $

Looxii Looxii is a social media analytics platform. It enables you to search for keywords on Twitter, Facebook, blogs, YouTube, Flickr, and more. It stores the search results and you receive easy to interpret, top-level insights into what’s being said about your keywords throughout social media. $

Maestro The Cymfony Maestro platform gives you real-time access to a comprehensive, custom-built archive of traditional and social media, filtered and classified to be relevant to your company, brand and business goals. $

MambaIQ MambaIQ tells you where people are talking about you, compared to your competitors, and segmented by all the relevant concepts (themes, type of media, sentiment, characteristics, reputation of the sites, and even universes (groups of sites) defined by you. $

Market Sentinel Market Sentinel has the technology to monitor, analyse and measure online commentary to inform your marketing strategy and help you make better business decisions. It trawls the Internet to find discussions on blogs, forums, in chat rooms, and on mainstream media which mention your brand, and then accurately calculates the sentiment, which provides you with a profile of your brand as it is perceived online. $

Marketo B2B Social Marketing By integrating with social media solutions, Marketo can help companies extend their marketing initiatives to include B2B social media and incorporate the conversations that happen on social sites. As a result, customer conversations that influence word-of-mouth opinion are responded to in real-time and relationships are developed across a variety of channels. $

Meltwater Buzz Meltwater Buzz is an innovative social media monitoring tool that enables comprehensive tracking and analysis of user-generated content on the Web. It enables users to monitor more than 200 million blogs, micro-blogs, social networks, forums, video and photo Web sites, product reviews, and other social media sites to gain a better understanding about end-user sentiment on hot topics, new products, companies, and the competition. $

Monitor Monitor is a  social media monitoring platform with support for 150 million blogs and thousands of news sources including Twitter, Youtube, Digg, Flickr, and Technorati. It is the only media tracking tool for monitoring brands and topics, that connects social media activities with financial metrics. $

Monitter Monitter is a Twitter monitor — it lets you “monitter” the Twitter world for a set of keywords and watch what people are saying.

Newsdesk Newsdesk is an easy-to-use business intelligence SaaS application for intuitive mining, finding, and sharing of real-time relevant information from a vast collection of world-wide daily news, social media, and industry publications. $

PositivePress Now, more than ever, it’s essential to track what people are saying about your brand online. PositivePress makes it easy for you to track and measure online coverage. It creates a complete historical archive so you can make better decisions over the long run. $

PostRank PostRank is the largest aggregator of social engagement data in the industry. Its platform tracks where and how users engage, and what they pay attention to — in real time. PostRank social engagement data measures actual user activity, the most accurate indicator of the relevance and influence of a site, story, or author. PostRank offers both free and $ plans.

Radian6 The Radian6 dashboard is a complete social media monitoring, engagement, and workflow management platform created to help you aggregate and analyze the comments people are making about your brand and products on the Web. View trends and dig deeper into specific posts to get a pulse on how your company is faring online. $

Raven Raven is an online software system that helps customers quickly research, manage, monitor, and report on SEO, email, social media and other Internet marketing campaigns. $

RepuTrace RepuTrace enables you to keep up on developments that affect your company and your industry.  It monitors, analyzes, and measures intelligence from Web sites, blogs, chat rooms, social networks, and other media sources. $

RESONATE RESONATE’s social media monitoring technology helps your business keep up with social media conversations. It analyzes content from over 200 million online sources in real time, enabling you to better understand and respond to customers, threats, and opportunities as they happen. $

Revinate The first enterprise-grade social media solution for hotels, Revinate brings order to the chaos of guest reviews, online reputation, and social media marketing. Hotels can now harness online reviews and social media as the ultimate measures of guest satisfaction and drivers of demand. $

RightNow Social Experience RightNow Social Experience allows you to monitor conversations on Twitter, YouTube, RSS feeds, your Facebook fan page, and other social channels, and then helps you respond quickly and appropriately. $

Samepoint Samepoint is a conversation search engine that lets you see what people are talking about.

SAS Social Media Analytics SAS Social Media Analytics integrates, analyzes, and enables organizations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites. It enables organizations to attribute online conversations to specific parts of their business, allowing an accelerated response to shifts in the marketplace. $

Scanbuzz Scanbuzz™ is the leading service for life science companies to track mentions of their brands across social media. With increasing numbers of physicians and patients sharing their experiences online, Scanbuzz™ allows you to discover, listen, manage feedback and develop relations with social network users. $

ScoutLabs Scout Labs provides cutting-edge technology and a collaborative platform for listening to customers and engaging with them across the Internet. The Web-based application tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships. $

Silverbakk Briefing Room Silverbakk Briefing Room monitors and analyzes social media
based on relevance, activity, and engagement. $

SM2 Alterian SM2 is a business intelligence product that provides visibility into social media and lets you tap into a new kind of data resource; your customers’ direct thoughts and opinions. It allows you to easily capture and analyze data from social media channels to monitor your brands, identify key communities and influencers, address customer service issues, and generate new sales leads. $

Social Mention Social Mention is like Google Alerts but for social media. Sign up to receive free daily e-mail alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on any topic you choose.

Social Radar Social Radar allows you to track, measure, analyze, and understand chatter from all over the Web in an easy-to-use Web-based control panel. $

SocialToo SocialToo helps automate the management of your Twitter and Facebook accounts and unclutters your stream and social graph so you can focus on building relationships. $

Socialscape There have never been so many ways for so many people to say so much about your company, your products, and your competition. Socialscape tracks and analyzes all of that talk and turns it into actionable information that can improve your brand, your business, and your customer relationships. $

SocialSense SocialSense leverages social media conversation to fuel insights that drive smart marketing decisions. $

SocialTALK SocialTALK helps you better manage and measure your social media presence and impact. It is an is an innovative tool that allows brands to more effectively create, publish, and measure their content strategy and posting schedule. $

Spredfast Spredfast is an enterprise-class solution that empowers your company or organization to communicate across all of your social media channels, measure the effectiveness of each conversation, and prove the value of social media. $

StartPR StartPR helps you find, manage, and respond to mentions of your company, your brand, your products, your service, and your people online. $

StatsMix StatsMix allows companies to easily build and share custom dashboards for displaying and analyzing all the metrics they generate. It provides an overview of all your metrics and what drives them.

StepRep Reputation Intelligence StepRep Reputation Intelligence pokes an ear into every corner of the Web to find out what your customers are saying about your brand right now. These results are analyzed to reveal trends and stats that you can use to improve your marketing and customer service. $

SWIX Social Marketer SWIX offers social media analytics applications that monitor all of your social media properties (Facebook, Twitter, YouTube, +20 others). Each day, SWIX gathers visitor and usage data for your sites, graphs it all over time and puts everything in one convenient place for you. $

Tealium Social Media Tealium Social Media lets social media marketers and PR professionals measure the true ROI of their activities. You can measure the impact of your social media and online PR using tangible numbers that make sense to your organization. $

The Search Monitor The Search Monitor closely watches your paid and organic search keywords and trademarks on search engines, Web sites, news sites, and blogs. It logs competitor activity, affiliate activity, trademark use, and who’s talking about you. $

ThoughtBuzz ThoughtBuzz is a real-time platform for tracking, managing, and engaging in conversations online, helping companies make informed decisions to protect their brand. $

Topsy Topsy is a new kind of search engine that sees the Internet as a stream of conversations. Topsy results are the things people link to when they’re talking about your search terms. Topsy ranks results based on how well they match your search terms, and the influence of the people talking about them.

TraceBuzz TraceBuzz shows you what people say on the Web right now about your name, brand, product, company or competitor. $

Trackur Trackur is an online reputation and social media monitoring tool designed to assist you in tracking what is said about you on the Internet. It scans hundreds of millions of Web pages — including news, blogs, video, images, and forums — and lets you know if it discovers anything that matches the keywords that interest you. $

Trendrr Trendrr is a business intelligence Web service for digital and social media. It allows you to listen, measure, and respond to the conversation about a product, service, or brand in real time. $

TRIBE Monitor TRIBE MONITOR is a social statistics aggregator that helps you find out where your fans are and where conversations about your brand are taking place by tracking your online presence once every hour.

Twazzup Twazzup operates a leading real-time news platform that enables users to filter the news out of live Internet content.

TweetBeep TweetBeep helps you keep track of conversations that mention you, your products, your company, anything, with hourly updates. You can also track who’s tweeting your Web site or blog, even if they use a shortened URL (like bit.ly or tinyurl.com). It offers both free and $ plans.

TweetFeel Tweetfeel monitors positive and negative feelings in Twitter conversations about many things, including popular brands, and displays the results in a clear and simple way.

Twendz The twendz Twitter-mining Web application from Waggener Edstrom uses the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in. As the conversation changes, so does the twendz application by evaluating up to 70 tweets at a time. When new tweets are posted, they are dynamically updated, minute by minute.

Twitalyzer Twitalyzer is the social media industry’s most popular, most widely used analytics application. It offers both free and $ options.

twitt(url)y twitt(url)y tracks and ranks the URLs people are talking about on Twitter.

Twitter Grader Twitter Grader is a free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded.

Twitter Search There is an undeniable need to search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through the service.

uberVU uberVU is the complete social media platform that helps your team collaborate on listening, reporting and engaging in social media. Perfect for agencies or teams inside businesses that want to deliver social media excellence. $

Viralheat Viralheat is a social measurement platform designed with simplicity and ease of use in mind. Built from the ground up to be timely and efficient, Viralheat allows users to easily comprehend social media. $

Vitrue Social Media Index The Vitrue Social Media Index is an easy-to-use tool designed to provide you a snapshot in time to help you measure your brand’s online conversations.

Vocus Vocus social media software enables you to listen to customers and prospects, find influencers, and monitor conversations, mentions and trends. $

WaveMetrix WaveMetrix tracks online buzz for major global brands around the world, using a unique methodology based on human analysts reading each post. $

WebDig WebDig is a next-generation business intelligence and analysis engine that finds, aggregates, and interprets digital word-of-mouth (WOM) content. Every study is reviewed, analyzed, and reported on by assigned industry expert analysts. $

Webtrends Webtrends Social Measurement offers a self-service platform for identifying and participating in conversations related to your products and brands wherever and whenever they occur on the social Web. $

White Noise White Noise is a DIY tool that lets you monitor the Web and understand what is going on without the need for hiring outside companies to do the work for you. $

Woopra Woopra is a desktop Web analytics tool designed as a client + server application. It creates a one-stop service for monitoring all your blogs and Web sites. $

Workstreamer Workstreamer is a business listening platform that delivers a competitive advantage to professionals by providing real-time social updates on competitors, customers, prospects, partners and more.

Xinu Returns Find out how well your site is doing in popular search engines, social bookmarking and other site statistics. Check PageRank, backlinks, indexed pages, rankings, and more.

YackTrack As a content producer, you can search YackTrack for comments on your content from various sources or other blogs that talk about your content. Another site feature, Chatter, gives you a keyword search for the social media sites — this allows you to see “chatter” on various sites that talk about a specific keyword.

I hope you enjoy it!

Hi to all passionate about marketing