Webinar Real Time Marketing. Cómo salir victorioso de la vorágine del Now

Estoy preparando un webminar sobre el Real Time Marketing para IEBS. Ahora que tengo algo de tiempo, estoy dedicando mi tiempo a volver a desarrollar esta faceta de profesor que siempre me ha encantado. Información General Lo quiero ya, ahora, no quiero esperar y además quiero que sea relevante. El nuevo Internet del ‘Now‘ nos […]

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And the winner of Suarez’s bite best RTM campaign is….

…. BARILLA with BIENTORNATI A CASA! I saw thousands of memes and Real Time Marketing campaigns, some good, some not that great and I can tell you this one below is my favourite by far… Why this is the best Suarez’s bite Real Time Marketing campaign? – It’s very italian as the brand is… Barilla […]

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The best social and digital campaigns of 2013

Now that a New Year has started you might be looking for a good summary of 2013’s best social media and digital campaigns. Our friend Greg has launched his popular compilation and we are happy to share it! 2013’s best digital campaigns from Gregory Pouy Any campaign you would like to add in? I still […]

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Real Time Marketing, examples and case studies

Real Time Marketing has finally become a reality and many brands are effectively investing on it as a key marketing tactic. Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Real-time is gaining traction for […]

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The best Christmas of 2013 is Real Time Marketing

Real Time Marketing has been (finally) one of the big trends in 2013 and it’s here to stay for long. I’ve seen thousands of Christmas greeting cards this year but none of them are different. That’s the reason why I’m happy to share this great one created by Delov Digital. It takes the greatest moment […]

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Real Time Guerrilla Marketing for SNCF

Since social media and all the big guys like Facebook, Twitter, etc. arrived, I felt like the amount of creative and crazy actions had decreased. However, it seems that the quality has yet even improved. The TBWA Paris guys have come up with this campaign called SNCF “Europe. It’s Just Next Door”, for me, one […]

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Real time marketing – Magnum Pleasure dress

Real Time Marketing is the new big thing in comms, advertising and social media. Here below is a great example run by GolinHarris Singapore (My current agency) for the launch of the new Pleasure Pop-Up Store in Clarke Quay a couple of weeks ago. Visitors could design their very own Magnum ice cream and enjoy […]

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