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Archive for the ‘ Marketing Viral ’ Category

The Viral ADN

By on December 7, 2016

This is one of the greatest campaigns I’ve seen lately. It’s amazing that the brand behind is a travel agency.

Top highlights:
– The insight is perfectly identified and put together. People avoid traveling to certain destinations because of their prejudices towards locals. At the end of the day, we are all a mix of different cultures and races, so why don’t you go find out more -> Solution -> Travel

– The campaign reminds the successful Dove ones.
– The audience is broad enough (indeed, everyone) so virality is more likely to take off.
– Fabulous surprise at the end to close the whole thing and get you and additional excitement!
– “An Open world begins with an open mind” is just a perfect statement!

Watch and Travel!

For full experience visit their campaign microsite

I’ve always consider myself a Seth Godin fan. Create something worth talking about and you will have it all!

This week’s been one of those week that made me fall in love with great advertisng again.

A good friend of mine, Javier and his team from Pixel and Pixel is behind this great piece that made it all along the Spanish market.

pablo-escobar

Well, their client is Netflix and the goal is to promote the series Narcos. Translation is evident: Oh, White snow. Get it? The rest is art 🙂

It’s amazing how amazingly you can get the attention of the audience with a little 3 word game and a clear insight already popular among the audience.

Will this piece make it to the International audience? I hope so! Congrats guys! Well done, everybody is now talking about your client! #Achieved #ThisIsViral

Samsung Electronics muestra las reacciones de adultos de diferentes nacionalidades, entre ellos un español, al abrir su regalo: una televisión Samsung SUHD.

La campaña se acompaña de la web ‘Best present ever‘ en la que los usuarios pueden crear su propio personaje para estas navidades. Este tipo de acciones me recuerdan mucho a aquellas que englobábamos dentro de marketing viral y que hacíamos cuando trabaja en Luxemburgo. Me entusiasme ver una de estas piezas todavía por el mercado digital 🙂

Samsung best gift ever

El objetivo de la acción es recordar que es posible volver a ilusionarse como niños.

Matt Smith, managing y strategic director de The Viral Factory, agencia que ha co-dirigido el spot junto a Jones Agency, explica que el cliente quería mostrar cómo es posible “volver a encender la emoción al conseguir una nueva tele. Desde Samsung Electronics querían recordar a los adultos lo emocionados que estaban cuando recibían un regalo, y cómo pueden volver a sentir esa ilusión estas navidades con una nueva tv”. Según Smith, “nos inspiramos en los vídeos populares que están online de niños cuando reciben sus regalos y reaccionan de manera divertida”.

El spot, filmado en Londres, ha contado con un elenco de actores de todo el mundo elegidos por su capacidad para simular una reacción infantil.

Buen trabajo y contento y nostálgico por ver otra vez este tipo de piezas.

Siempre es bonito recordar que es posible volver a ilusionarse como niños.

Post Patrocinado.

Uno de los últimos comerciales de Audi está generando gran interés y viralidad en la red puesto que es un spot muy interesante que capta la atención de una manera meritoria.

Lo cierto es que la mayoría de expertos hablan de identificación de insight como verdaderamente el punto más clave del éxito de la pieza. Esto es un opinión personal pero creo que se está en lo cierto, a parte de utilizar un recurso creativo (El Rex) que va al pelo para comunicar la principal ventaja del producto. De hecho yo creo que muchos están confundiendo recurso creativo con insight.

El insight no es que un Rex tiene los brazos pequeños y que por tanto no puede conducir, sino que el Rex, quien representa el target audience, no puede permitirse el coche que le gusta (brazos pequeños para alcanzarlo) debido a esta maldita época de crisis y por eso está frustrado, no sale y no se siente como antes cuando era grande, poderoso, tenía dinero, vacilaba, era el rey… La elección del Rex no es sólo por esa caracteristica física sino que el spot tiene que ver más con lo emocional (frustración). Podría a ver sido un León, pero el Rex además encaja a la perfección para comunicar el principal beneficio de este nuevo producto (condición autónoma). Ahora, nuestro target sí se lo puede permitir y vacilar aunque no tenga dinero. Por eso ha vuelto, porque el personaje vuelve a sentir aquel poder, esa fuerza de ser el amo. Recordemos que este spot no va dirigido a personas con una minusvalía en los brazos, sino al clásico comprador del Audi, y quizás mas claro aun, del Audi A3. Puedes decir que entonces porqué no aparece una promoción; la respuesta es que hablamos de Audi y no de Opel, Seat o un coche de media gama. Recuerda que es una campaña más bien de branding.

Como dije, esta es una interpretación personal, no un dogma ni la asunción de un creativo experto.

When you are looking for ideas on how to improve results after analyzing your analytics, we often get confused as there are thousands of metrics and items to measure. My advice is very simple, focus on those metrics that truly add value to what your business means.

Under this purpose, you can find below the 10 key metrics that every marketer should take into consideration:

Infographic-Facebook-Analytics-Post-smaller

Infographic-Facebook-Analytics-Post-smaller

Bye Bye Permission…

By on March 30, 2015

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb... Did you remember anything about Permission Marketing?

Screen Shot 2015-03-30 at 12.49.45 PM

Everybody working on digital marketing, buzz marketing, viral marketing, Marketing 2.0, Guerrilla Marketing, etc was passionate about the same thing; trying to reach the audience in a more alternative way beyond advertising. Then, online communities were born and few years later social media bounced into the scene. The goal was to create and develop a loyal base of fans who will naturally become advocates. The formula was clear and the first step was all about achieving the permission of those who will give sense to a brand.

Do you like me? Yes, then like my page so you will be able to see my content. This way, both brands and consumers made an agreement: You! brand, I join your community because I like your stuff so you have my permission to delight me… Don’t miss out your opportunity because if I get bored I can unlike you and therefore get back my permission…

Then, the hunger games came to impact reach and brands went from an abundance phase (100%) to a period where reaching more than 100 fans was a milestone for SMBs.

What is nowadays the value of a community? What happens to one of the most famous quotes on marketing history?
“Advertising is the price you pay for not realizing the value of building your passionate tribe”Dr. Mani Sivasubramanian

What’s the point to build a community on Facebook if I can reach my total potential audience by spending few bucks and target them by interest, demographics, etc.?

Why Facebook is focusing everything on Frequency increase again? Wasn’t this part of a far past?

Why should I invest my efforts on building a fan base if only 0% of them see my content?

To sump up, What’s the point to achieve 100% of permission when reach is 0. something?

Bye, bye Permission… Please Disturb me!

This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think:

Social media trends in 2015

Social media trends in 2015

1- From Public to Private social networks.

Whatsapp and similar apps become the boss! People got sick of sharing all their lives. We don’t want to be celebrities anymore as it has broken already to many relationships. This is not cool anymore, we got overwhelmed with stupid content and it’s time to kill the “social ego nightmare” and the “social insecurity sickness“.

2- Uberisation of everything.

It started with the Taxis, well previously with the holidays homes and it will go much further. We will see Uber for eCommerce, beauty services, pizza delivery, etc.

3- One of the big platforms drowns

I’m not saying which one but I feel it will be Twitter, Facebook or YouTube :-)… Or maybe, Google+, Vine, Pinterest?

4- Every social media follows Facebook PAID TO EARNED approach.

Facebook decreased the organic reach down to 0.something 🙂 and all the rest will follow to push the paid option.
Twitter has started already even though they claim to offer 30% of organic reach.
Pinterest has recently announced the paid option is open to everyone.
The rest will just follow…


5- Lead generation becomes the key request.

After understanding that community size (number of fans, followers, etc.) doesn’t matter anymore because you only reach less than 1% through your content and when you promote a post it’s targeted by interest and not by fans; brands will get back to the basics and request for leads (no fans)

6- Platform agnostic Creativity reborn…

Do you remember that time when we talked about Viral and Buzz marketing? Those years were truly amazing as creativity was at the center of every action. I feel social media has killed that a bit over these 4-5 years. Everybody has just been worried about following what the platforms allow you to do and strategies were too channel focused. Now it’s time for platform agnostic creativity that goes beyond the channel to truly attract the consumer and build a fully integrated experience.

2015 is going to be amazing because finally, social media and digital marketing will leave the Comfort Zone to challenge themselves again. We all have been resting over 2014… Wake up because 2015 will truly challenge those who call themselves social media or digital experts…

Now that a New Year has started you might be looking for a good summary of 2013’s best social media and digital campaigns. Our friend Greg has launched his popular compilation and we are happy to share it!

Any campaign you would like to add in? I still think that there is no other like Oreo’s!

Best campaigns social media

Best campaigns social media

Check best social and digital campaigns of 2011

Check best social and digital campaigns of 2012

Real Time Marketing has been (finally) one of the big trends in 2013 and it’s here to stay for long.

I’ve seen thousands of Christmas greeting cards this year but none of them are different. That’s the reason why I’m happy to share this great one created by Delov Digital. It takes the greatest moment of 2013 and adds a new amazing twist! Welcome to “The epic Christmas split”

Epic split plane Christmas Chuck

Epic split plane Christmas Chuck

Merry Christmas and happy New Year 2014!

When it comes to promote beers, brands tend to invest in a great concept which will be able to connect with the audience. The main trick is to be surprising by identifying that strong insight that will fascinate your consumer and will make it worth sharing. I’d say the best beer commercials come from Argentina but there are some other countries that have created truly interesting work.

The best beer commercials of all time

Estrella Damm (Spain, 2010)



Heineken (2009) – Walk in Fridge


Andes (Argentina, 2009) – Teletransporter

Cristal Beer (Argentina, 2012) – Ligar en equipo / Team flirting

Carlton Draught (2006) – It’s a bid ad

Best beer commercial of all times

Best beer commercial of all times

I hope you have enjoyed, there is a lot creativity invested here! Feel free to share yours!