La viralidad explicada por monos

Interesante reflexión sobre la viralidad y como conseguir que un vídeo, marca o asset se haga viral. Yo siempre he sido un amante de las teorías, que en otros campos, nos dan una respuesta más relevante. Me gustó mucho este vídeo llamado “El Centésimo Mono” y que es extraída del Libro “The hundredth Monkey” del […]

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Nike, time is precious, don’t waste it

Nike does it again and comes with a great piece of art advertising. Simple piece, great message and above all, amazing insight identification work: We do less sport because we waste our time on social media looking at stupid stuff. Under the purpose of going viral, Nike created few other versions as per below. I’m […]

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The Viral ADN

This is one of the greatest campaigns I’ve seen lately. It’s amazing that the brand behind is a travel agency. Top highlights: – The insight is perfectly identified and put together. People avoid traveling to certain destinations because of their prejudices towards locals. At the end of the day, we are all a mix of […]

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How to go viral with your Christmas campaign

I’ve always consider myself a Seth Godin fan. Create something worth talking about and you will have it all! This week’s been one of those week that made me fall in love with great advertisng again. A good friend of mine, Javier and his team from Pixel and Pixel is behind this great piece that […]

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Samsung, es posible volver a ilusionarse como niños

Samsung Electronics muestra las reacciones de adultos de diferentes nacionalidades, entre ellos un español, al abrir su regalo: una televisión Samsung SUHD. La campaña se acompaña de la web ‘Best present ever‘ en la que los usuarios pueden crear su propio personaje para estas navidades. Este tipo de acciones me recuerdan mucho a aquellas que […]

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Interpretaciones del nuevo spot de Audi Rex The Comeback

Uno de los últimos comerciales de Audi está generando gran interés y viralidad en la red puesto que es un spot muy interesante que capta la atención de una manera meritoria. Lo cierto es que la mayoría de expertos hablan de identificación de insight como verdaderamente el punto más clave del éxito de la pieza. […]

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The Essential Analytics to Monitor Facebook success

When you are looking for ideas on how to improve results after analyzing your analytics, we often get confused as there are thousands of metrics and items to measure. My advice is very simple, focus on those metrics that truly add value to what your business means. Focus on those metrics that truly add value […]

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Bye Bye Permission…

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb… Did you remember […]

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6 #Authentic Social media and digital trends for 2015

This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think: 1- From Public to Private social networks. Whatsapp and […]

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The best social and digital campaigns of 2013

Now that a New Year has started you might be looking for a good summary of 2013’s best social media and digital campaigns. Our friend Greg has launched his popular compilation and we are happy to share it! 2013’s best digital campaigns from Gregory Pouy Any campaign you would like to add in? I still […]

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