Qué es la nomofobia?
Qué es la nomofobia, cuáles son sus síntomas y qué soluciones existen para combartirla. Se trata de una de las enfermedades digitales del siglo XXI
Read More »Category: Marketing On-line
10 Key Trends in Social Media
Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc. I would like to share this presentation that I believe is a great compilation […]
Read More »The Rocket Formula for Social Media Campaign Planning
As a marketer you might have seen a lot of social media campaign planning guides but they are either incomplete or not compelling enough. Checking one of my favourite blogs I’ve just found this one that looks very interesting and relevant for me. 1- Pre-campaign planning a) Channel investigation b) Building audience c) Evaluating other […]
Read More »Meaning of colors in marketing and branding
Are you planning to create your own brand? Are you trying to understand what is the meaning of colors in marketing and branding? Is your brand perceived as creative, active, balanced? Here is the answer to all your questions Colors are capital when it comes to create and develop new brands Click To Tweet
Read More »6 #Authentic Social media and digital trends for 2015
This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think: 1- From Public to Private social networks. Whatsapp and […]
Read More »FutBoard, the all inclusive app for Amateur Football fans
As you might know, I’m a big fan of football. I love watching football / soccer but also playing it A good friend of mine has passed me this new app called “FutBoard” which’s goal is to make easier and more efficient the life of amateur football players. “Futboard’s mission is to bring amateur football […]
Read More »Uber copycats in other industries
Uber, one of the most successful online businesses over the last decade has been copied and translated into many many other industries. Basically, Uber has broken the barriers between professionals and normal people and so far, it’s changed the taxi industry but also many more… The Uberfication of Everything is here, and below you can […]
Read More »How social media impacts and leads loyalty
Drawing a customer journey, a marketing funnel, etc Are usual tasks markerters, we do everyday. However, I feel like many os us are still using the same paradigmas that the Gurus of 60′ were using. Surfing my favourite blogs I found this great presentation by Dave Fleet which shows how the traditional funnel is dead […]
Read More »And the winner of Suarez’s bite best RTM campaign is….
…. BARILLA with BIENTORNATI A CASA! I saw thousands of memes and Real Time Marketing campaigns, some good, some not that great and I can tell you this one below is my favourite by far… Why this is the best Suarez’s bite Real Time Marketing campaign? – It’s very italian as the brand is… Barilla […]
Read More »Tumblr Infographic, all you need to know
Many marketers are looking to invest on Tumblr to reach younger audiences. Here are all the numbers, stats, users of Tumblr: Source: WebsiteHostReview.com
Read More »