10 Key Trends in Social Media

Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc. I would like to share this presentation that I believe is a great compilation […]

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The Rocket Formula for Social Media Campaign Planning

As a marketer you might have seen a lot of social media campaign planning guides but they are either incomplete or not compelling enough. Checking one of my favourite blogs I’ve just found this one that looks very interesting and relevant for me. 1- Pre-campaign planning a) Channel investigation b) Building audience c) Evaluating other […]

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6 #Authentic Social media and digital trends for 2015

This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think: 1- From Public to Private social networks. Whatsapp and […]

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Uber copycats in other industries

Uber, one of the most successful online businesses over the last decade has been copied and translated into many many other industries. Basically, Uber has broken the barriers between professionals and normal people and so far, it’s changed the taxi industry but also many more… The Uberfication of Everything is here, and below you can […]

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How social media impacts and leads loyalty

Drawing a customer journey, a marketing funnel, etc Are usual tasks markerters, we do everyday. However, I feel like many os us are still using the same paradigmas that the Gurus of 60′ were using. Surfing my favourite blogs I found this great presentation by Dave Fleet which shows how the traditional funnel is dead […]

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And the winner of Suarez’s bite best RTM campaign is….

…. BARILLA with BIENTORNATI A CASA! I saw thousands of memes and Real Time Marketing campaigns, some good, some not that great and I can tell you this one below is my favourite by far… Why this is the best Suarez’s bite Real Time Marketing campaign? – It’s very italian as the brand is… Barilla […]

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