Lo cierto es que tenía mis dudas pero ahora lo tengo cada vez más claro. Soy consciente de que (sin necesidad de compartir los pixeles), puedes simplemente incluir a tus competidores en tus campañas de social ads o incluso tagear en este caso, bañadores; pero esto que me ha pasado lo veo bastante sospechoso. Básicamente, […]
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Qué es la nomofobia, cuáles son sus síntomas y qué soluciones existen para combartirla. Se trata de una de las enfermedades digitales del siglo XXI
Read More »Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc. I would like to share this presentation that I believe is a great compilation […]
Read More »As a marketer you might have seen a lot of social media campaign planning guides but they are either incomplete or not compelling enough. Checking one of my favourite blogs I’ve just found this one that looks very interesting and relevant for me. 1- Pre-campaign planning a) Channel investigation b) Building audience c) Evaluating other […]
Read More »Are you planning to create your own brand? Are you trying to understand what is the meaning of colors in marketing and branding? Is your brand perceived as creative, active, balanced? Here is the answer to all your questions Colors are capital when it comes to create and develop new brands Click To Tweet
Read More »This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think: 1- From Public to Private social networks. Whatsapp and […]
Read More »As you might know, I’m a big fan of football. I love watching football / soccer but also playing it A good friend of mine has passed me this new app called “FutBoard” which’s goal is to make easier and more efficient the life of amateur football players. “Futboard’s mission is to bring amateur football […]
Read More »Uber, one of the most successful online businesses over the last decade has been copied and translated into many many other industries. Basically, Uber has broken the barriers between professionals and normal people and so far, it’s changed the taxi industry but also many more… The Uberfication of Everything is here, and below you can […]
Read More »Drawing a customer journey, a marketing funnel, etc Are usual tasks markerters, we do everyday. However, I feel like many os us are still using the same paradigmas that the Gurus of 60′ were using. Surfing my favourite blogs I found this great presentation by Dave Fleet which shows how the traditional funnel is dead […]
Read More »…. BARILLA with BIENTORNATI A CASA! I saw thousands of memes and Real Time Marketing campaigns, some good, some not that great and I can tell you this one below is my favourite by far… Why this is the best Suarez’s bite Real Time Marketing campaign? – It’s very italian as the brand is… Barilla […]
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