IKEA joins the Slow trend

Where did the American Dream go? Good question! The answer is clear. According to The Economist, Youngster and Millennials believe The American Dream is much less achievable than before and it seems the concept is dropping on relevance. Under this insight (from which study, IKEA sponsors 🙂 ), the furniture brand has just launched an […]

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Made in China or Slow-Making

Faster and bigger don’t mean better or greater anymore…The world is praying for a slower lifestyle shift and it seems we are starting to see some relevant movements and campaigns rising hands to make people aware. Take it easy, relax and watch this great piece of work by Wissame Cherfi. Round of applause for you […]

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It’ time for Generation Z, bye bye Millennials

It sounds strange but Millennials are dead! It’s time for a new generation and this is Generation Z, the real Teens. In comparison to Millennials, who witnessed the rise of social media and instant access to information on the web, members of Gen Z have always been digital. Much like Gen Y, they’re a digitally […]

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5 relevant sites for trends hunting

Although sites like Facebook offer a quick and nice view of what’s going on in the world (Note that Facebook prioritises news over brand posts), there are more insightful sites out here to identify relevant trends and what the future will look like. In this list I’m trying to avoid the big names like Forbes, […]

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Will Facebook lose 80% of it users by 2017? The answer is…

Will Facebook lose 80% of it users by 2017? The answer is NO… It might happen later but in 2017, as predicted by researchers at Princeton University, it’s quite soon to be honest. I’m sure everybody has heard about the news today and probably felt a bit scared. No worries, for me, the conclusion is […]

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How many of my followers are fake / Inactive on Twitter

Guess how many fake and inactive users are following you? Would you like to know how many of your Twitter followers don’t contribute to your “real” influence? Surfing the web again I’ve found this pretty interesting tool which basically gives you an overview of how many of your followers (%) are fake, inactive or good. […]

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Digital, Social Media and Mobile Marketing in Asia (October 2012)

If you are a marketer in Asia, you will surely be looking for stats, facts and figures about Social media, Digital and Mobile Marketing in Asia. We have good news! We are Social has just released it popular and great study about it! Find here the main highlights of the Digital, Social Media and Mobile […]

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When is the Best Time To Tweet and Post on Facebook

There are few resources better than URL shortener bitly for monitoring click-through rates for content shared on Facebook and Twitter. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs, we listened. And then we created an infographic. This handy infographic highlights bitly’s […]

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