PASIÓN POR EL MARKETING

Many brands, agencies and designers are creating cool infographics to reach its customers and engage with influencers. Actually, we can find amazing works but the question beyond creation is Where can I send my infographic to be published and increase my SEO, Link Building and Awareness?. Under this purpose I’ve collected this list of interesting sites which usually publish infographics:

1- http://visual.ly/
The top in class site to publish and find infographics

2- http://www.coolinfographics.com/
Probably one if the top sites with more than 11K feedburner readers

3- http://infographic.co.za/
Quite relevant site but with an once fee $10 charge. You only have to pay one and then you will be able to publish as many infographic you want.

4- http://dailyinfographic.com/
Your daily dose of Infographics!

5- http://fuckyeahinfographics.tumblr.com/
Free submission of Infographics

6- http://infographicsbin.tumblr.com/
If the image is not embedded at 600 px wide, your submission will not be used.

7- http://iheartinfographics.tumblr.com/
Another important tumblr blogs with free submission of infographics

8- http://juanmarketing.posterous.com/
Posterous version of Juanmarketing.com, mainly focused on Social media and online marketing.

9- http://infographicsite.com/
Great infographics tell a story with data, beautifully. Whether about French Generals or social media marketing, the best infographics tell you something you don’t know in an aesthetically pleasing way.

10- http://infographics.alltop.com/
A great compilation of infographic from one of the top news sites.

11- http://infographipedia.com/
A site with a design between Google and a Wiki with more than 300,000 infographics already compiled.

12- http://infographr.tumblr.com
Cool Tumblr infographics

13- http://submitinfographics.com/
Among the top 5 sites and created by Killer Infographics

14- http://theinfographics.blogspot.com/
The Only Place Where You Will Find The Best Infographics!

15- http://videoinfographic.com/submit-infographic/
More focus on video but accepting normal infographics as well.

16- http://www.bestinfographics.co.uk/
Very relevant site from UK

17- http://www.bestinfographics.info/
Collection of the best infographics on the web

18- http://www.infographicas.com/
One of the leading blog resources on the Internet, showcasing the latest and best infographics

19 – http://www.infographicgallery.com/
They mainly create infographic but you can also contact them to send your work

20 – http://www.infographicpost.com/
Simple collection if infographics with free submit.

21- http://www.infographicsarchive.com/
They offer free submission but also garanteed submission with an extra charge

22- http://www.infographicsshowcase.com/
Collection of the best infographics & data visualization on the Web! Infographic Showcase charges a $100 fee to post an infographic with our review. We allow 2 lifetime links to be included with the infographic submission with your choice of keywords in the links.

23- http://www.pureinfographics.com
Started as a personal resource than anything else, I want somewhere public to put infographics that I find interesting for whatever reason.

24- http://www.omginfographics.com/
OMGInfographics is your resource for infographics, charts and graphs that are OMGtastically cool, funny, and inspiring.

25- http://chartporn.org/
Not only for Infographics, Chartporn is an addictive collection of beautiful charts, graphs, maps, and interactive data visualization toys — on topics from around the world.
http://www.fastcompany.com/tag/infographic

26- http://www.infographiclove.com/
Site focus on social media, SEO or Tech based

By this way, I would recommend you to post your infographics on sites like Pinterest, Slideshare, LinkedIn groups and Scribd. If you are still creating it, check this tools and free resources to create great infographics

Good luck! I hope this post might help you with your Infographic Distribution

Update!

27 - Visual Loop
With almost 22.000 infographics from all over the world, and featured on great sites like The Next Web, SEOmoz, PSFK and many others.

Optimization is new King! We started optimizing on search (SEO), then on Facebook (FEO) and now is Pinterest who shows us the best way to optimise our presence and social strategy within this new and revolutionary platform.

Pinterest infographic

We are lucky! The new version of THE CMO’S GUIDE is here and now it shows beyond Facebook, Youtube or Twitter! Now, we can see other SM platforms such as Pinterest, Google +, Instagram or Quora and check for what they work better (SEO, Brand exposure, consumer communication or traffic generation).

So, basically and regarding the new social platforms:

- PINTEREST: Pinterest leads the way in terms of brand exposure and traffic generation but loses importance for customer communication.

- GOOGLE +: Same than Facebook but better for SEO (Google + is the Google’s social commitment) and worse in terms of traffic (I guess due to a smaller audience).

- QUORA: Quora is very suitable for customer communication, above all, to connect with top influencers. Traffic to your site still low, althought I will give “good” for SEO. If you search by using formulas like “How to”, “Why do”, you will see how many times Quora appears within the first page on google search results.

Any suprises or thoughts about what social media platform is better for the above marketing objectives?

Specially addressed to those marketers who are still catching up on digital and inbound marketing, find here below a cool infographic to see all you need to know about it. Nowadays, marketing should deal with trying to discover what groups of potential customers are out there, what their needs are, which of those needs you can meet, how you should meet them, etc.

inbound marketing infographic

Creating a cool CV is nowadays one of the top worries of many people (above all in Europe and Western countries because the crisis). By this way, I created an interactive CV because many of the traditional CV’s just go directly to the wastepaper basket .

If you have NO inspiration but you know how to fill out your LinkedIn profile properly, I would recommend you to use VISUALIZE.ME which basically creates a cool Infographic from your LinkedIn profile.

See below my CV – Click to enlarge and see the complete version.

Juanmarketing CV Visualize

No words… I think this is indeed the INFOGRAPHIC we were waiting for! Here, you can find everything about marketing in one infographic – Definitely, this is one of my top 5 infographics ever, and you?

The history of marketing Infographic

Social media integration is one of the top “To Dos” and challenges that companies, but also agencies, have pending on their agendas. Perfectly aligned to that, I’ve founded this great research by InSites Consulting this morning and I couldn’t wait to share it

How to integrate social media research

Even though the research has only been run in US and UK and the sample is not very representative (400 senior marketing managers), the results are pretty interesting. I will actually highlight the following:

– Brands are investing more resources on largest social networks (E.g Facebook) than on “niche” ones. After Facebook, Twitter, LinkedIn and YouTube close the circle.
My thought: Well, companies have been seeing Social Media as a new marketing channel, so they might go for the hub where the mass audience is (Reminiscence of traditional marketing )

– 40% of companies are still in the early stages of integration of social media. 14% of companies affirm having social media fully integrated.
My thought:: fully integrated is a big word.

– Adoption of social networks is high, but integration is still low.
My thought:: Adoption is always the first step to integrate so no surprises here.

– Social media integration leads to more satisfied customer.
My thought:: The question is then – Why do marketers know about it but they are still doubting on integrate and adopt social media? I would say, the majority of them are afraid of potential communication crisis.

– LinkedIn is more relevant for B2B companies. Twitter remains the same for both B2B and B2C.
My thought:: LinkedIn is the top professional social network while Twitter can be used for both approaches.

– Service companies tend to use more social networks than product companies a exception of YouTube.
My thought:: I might think, this is due to the fact YouTube is more similar than TV commercials where marketers feel more comfortable. On the other hand, service companies are usually more likely to look for valuable feedback because they sell basically interactions

– Lead generation is still the most valuable performance indicator.
My thought:: This is comprehensible when we look to marketing goals and because engagement is still a new area, so many companies haven’t defined strategic goals for it yet.

– The main barriers to integrate social media seem to be: Lack of top management support (which is normal because they are not on social networks yet, so they don’t see the value ( Social media marketing Myopia); no fit with product offering (that’s pretty curious, because there are conversations about any product) and no clear financial results (which is normal if you don’t invest resources in measuring your social media efforts – ROI)
My thought:: See above in brackets.

– 28% of companies in USA and UK have a dedicated person / team assigned to integrate social media in their organization.
My thought:: This is a optimistic point and probably one this job will be one of the most well paid position soon . We have HR, we have finance, we have… So, why not Social media integration manager? People and culture are wildly growing as a relevant values for companies performance so…

How to integrate social media infographic

Social-Media Integration Infographic Resarch

How and Why people interact with brands is without any doubt one of the most relevant questions that we, marketers, always try to  answer. There is NO suitable strategy without a deep marketing behavior research. However, when the timing is short, many social media strategists are though using cool infographics and social media stats that can also help us to support our arguments and figure out why we should be using an specific social media amongst others . By this way, I bring you this other interesting social media infographic which shows 21 amazing stats about How people interact with brands. Even if the research (AYTM) carried for that is only focused on Twitter and Facebook and some few top brands, I consider the insights we can take from are pretty helpful. What do you think?

WHY and HOW people interact with brands - Social media stats

How People Interact With Brands – Amazing Social Media Stats, Facts and Figures

1) 85% of internet users have Facebook accounts; 49% are on Twitter. (Do you LIKE it? – then TWEET it !)

2) 74% of internet users use Facebook daily; 35% use Twitter daily. Do you LIKE it? – then TWEET it !)

3) 57% of internet users have more than 100 friends on Facebook; 25% have 100+ followers on Twitter. (Do you LIKE it? – then TWEET it !)

4) 19% of people follow a brand on Twitter. (Do you LIKE it? – then TWEET it !)

5) 39% of people have tweeted about a brand on Twitter. (Do you LIKE it? – then TWEET it !)

6) 29% of people have retweeted about a brand on Twitter. (Do you LIKE it? – then TWEET it !)

7) 58% of Facebook users have liked a brand on Facebook. (Tweet This Stat!)

8 ) 42% of people have mentioned a brand in a Facebook status update. (Tweet This Stat!)

9) 41% of people have shared a link, video, or story about a brand on Facebook. (Tweet This Stat!)

10) 50% more people say their brand mentions in Facebook status updates are only positive (versus negative or mixed). (Tweet This Stat!)

11) Almost twice as many users say their brand tweets are only positive (versus negative or mixed). (Tweet This Stat!)

12) Females are much kinder to brands on Twitter than males. (Tweet This Stat!)

13) 66% of Facebook users who have liked a brand have 100+ friends. (Tweet This Stat!)

14) 84% of Facebook users who have liked a brand are active on Facebook daily.(Tweet This Stat!)

15) 59% of Facebook users who have liked a brand have mentioned a brand in a status update.(Tweet This Stat!)

16) 57% of Facebook users who have liked a brand have shared a link/video about a brand. (Tweet This Stat!)

17) 80% of people prefer to get coupons, promos, and discounts from brands in social media. (Tweet This Stat!)

18) 8% of people prefer to get brand news in social media. (Tweet This Stat!)

19) 5% of people prefer to get answers to Qs and 5% prefer how-tos from brands in social media. (Tweet This Stat!)

20) 32% of people prefer updates from brands in the form of short social media updates. (Tweet This Stat!)

21) 27% of people prefer updates from brands in the form of email messages. (Tweet This Stat!)

Source: Hubspot blog

This morning I’ve founded this interesting infographic about Community Managers, a job position which has raised very rapidly during the last 5 years.

Basically, things haven’t changed that much since the beginning: More female than male, hard work and a lot time spent, Lower-medium salaries, etc. Maybe, something that has changed a bit is the fact that more Community Managers are now working on the brand side compared to those working within an Agency (this is a positive evolution).

Community Manager infographic 2012

What are your thoughts? Is Community Management a job role that is evolving positively? Leave your comment.

The first step to achieve and set up a SUITABLE social media strategy is knowing WHO, WHEN, WHY AND HOW to use each marketing channel. Note that each social media platforms has its own DNA.

Everybody seems to know that social media is awesome (Check the 60” in social media Infographics) but even though we need to analyse and decide which social media is better regarding our marketing goals. Under this purpose, I would like to share this interesting Infographics where you can check when to use each social media platform.

CLICK TO ENLARGE

Social media platforms - Pros and Cons