5 influencers de marketing a seguir en 2017

El nuevo año está aquí y es momento perfecto para seguir nuevos expertos de marketing digital y social media. Ésta es mi lista de 5 influencers de marketing a seguir en 2017: 1- SIMON SINEK. Speaker, líder y reciente gurú de los Millenials y la nueva forma de entender el marketing basado en el Why […]

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It’ time for Generation Z, bye bye Millennials

It sounds strange but Millennials are dead! It’s time for a new generation and this is Generation Z, the real Teens. In comparison to Millennials, who witnessed the rise of social media and instant access to information on the web, members of Gen Z have always been digital. Much like Gen Y, they’re a digitally […]

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Black Mirror and how Digital influence works

I tell you… Black Mirror is not that far from present Black Mirror is that new Nextflix series that is buzzing around powerfully as shows the dark side of life, technology and the new hyper-connected world. Since I’m someone very passionate about the digital world I got fully addicted to it. The good news is […]

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Espíritu de remontada

Hoy en día nos encontramos con muchos libros de autoayuda, algunos mejores, algunos peores. Ultimamente estoy encontrado algunos interesantes, sobre todo aquellos que cuentan experiencias de superación en el ámbito del deporte. El libro es de José Luis Llorente Gento, gran jugador de baloncesto en la década de los 80-90 y sobrino del mítico extremo […]

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Snapchat compared with Facebook, Twitter, etc

What is the reality when we compare Snapchat versus Facebook, Twitter, Instagram? Snapchat has grown really, really fast in terms of number of users. This is a great thing; however it seems the platform has not yet a clear strategy for revenue drive.

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Bye Bye Permission…

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb… Did you remember […]

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“Chef”, a masterclass on social media

If you are looking for a new movie to watch, I would like to recommend “Chef“… A true lesson about the important things in life and a masterclass on social media marketing. I watched it over the weekend and I think was worth sharing. Besides the lesson it tells you about life, the movie taps […]

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6 #Authentic Social media and digital trends for 2015

This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think: 1- From Public to Private social networks. Whatsapp and […]

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Best New Twitter profiles (Facebook-like redesign)

WOW, Twitter’s new profiles are finally here available to everyone and they just look like Facebook. I don’t know what you think but for me it’s obvious that these 2 big Tech companies are gonna be fighting for the same sweet spot. There won’t be Twitter or Facebook anymore but Social. Actually, Weibo was actually […]

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Types of influencers (Many faces of influencers)

It seems we finally got a right way to measure influence. These are good news! As you might know, Brian Solis (Altimeter) developed a pretty interesting piece of research about Digital Influence. Basically, they found out that Digital Influence can be defined by 3 main pillars: Reach, Resonance and Relevance. In my opinion, I think […]

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