Minimalism, un cambio de Lifestyle

Muchos de vosotros, se preguntará que ha sido de Juanmarketing 🙂 Lo cierto es que estoy en proceso de cambio, intentando reencontrarme tras años de intensidad y mucho cambio. Ahora me mudé a Los Angeles donde empiezo una neva aventura. En estos momentos me encuentro buscando alternativas, salidas, y ando detrás de un proyecto personal […]

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La viralidad explicada por monos

Interesante reflexión sobre la viralidad y como conseguir que un vídeo, marca o asset se haga viral. Yo siempre he sido un amante de las teorías, que en otros campos, nos dan una respuesta más relevante. Me gustó mucho este vídeo llamado “El Centésimo Mono” y que es extraída del Libro “The hundredth Monkey” del […]

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Privacy is dead – Aran Balkan

Finally and among all the noise that forms Internet nowadays, I found an interesting presentation about the big topic of privacy. Aran Balkan gives plenty of details and will get your attention for sure. The full video is on Facebook and I couldn’t find it anywhere else. For more detail you can go directly to […]

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6 marcas que me han apasionado en 2015

Durante el 2015, he tenido la suerte de hablar con bastante gente y conocer varias marcas y projectos que me han gustado mucho. He experiementado con todos ellos. 1- GIN MARE Una ginebra de claro carácter mediterráneo.Para su elaboración se utilizan diferentes elementos aromáticos muy típicos del mediterráneo como son la oliva arbequina, el tomillo, […]

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Digital Disruption, the 10 business models that work

10 Hyper Disruptive Business Models from DearMedia The Subscription Model (Netflix, Dollar Shave Club, Apple Music) Disrupts through “lock-in” by taking a product or service that is traditionally purchased on an ad hoc basis,  and locking-in repeat custom by charging a subscription fee for continued access to the product/service The Freemium Model (Spotify, LinkedIn, Dropbox) Disrupts through […]

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What branded content should really mean. The Rolex coincidence

Everybody is talking about branded content and social currency but sometimes I wonder if we are truly right or we are just ending calling everything the same. I was surfing on Facebook the other day and this piece of content got my attention. Actually, the visual is a Rolex but it wasn’t released by a […]

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Trunkster, the smartest and coolest luggage in town

In an industry defined by the same old zipper and flap luggage, Trunkster’s sexy silhouette, impeccable construction, and intelligent features define a new standard for the discerning traveler, bidding farewell to the brittle zippers, cumbersome flaps, flimsy handles, and unreliable wheels we’ve been forced to accept as the norm.

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What Brand utility truly means

What is Brand Utility is one of the top questions marketers are asking themselves over the last 2-3 years. Nowadays, brand must go beyond promotions and bring a real value to the consumer. Here is a very USEFUL presentation about brand utility with very interesting examples. Enjoy it! A useful guide to the brand utility […]

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