blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth


Archive for the ‘ Guerrilla Marketing ’ Category

This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think:

Social media trends in 2015

Social media trends in 2015

1- From Public to Private social networks.

Whatsapp and similar apps become the boss! People got sick of sharing all their lives. We don’t want to be celebrities anymore as it has broken already to many relationships. This is not cool anymore, we got overwhelmed with stupid content and it’s time to kill the “social ego nightmare” and the “social insecurity sickness“.

2- Uberisation of everything.

It started with the Taxis, well previously with the holidays homes and it will go much further. We will see Uber for eCommerce, beauty services, pizza delivery, etc.

3- One of the big platforms drowns

I’m not saying which one but I feel it will be Twitter, Facebook or YouTube :-)… Or maybe, Google+, Vine, Pinterest?

4- Every social media follows Facebook PAID TO EARNED approach.

Facebook decreased the organic reach down to 0.something 🙂 and all the rest will follow to push the paid option.
Twitter has started already even though they claim to offer 30% of organic reach.
Pinterest has recently announced the paid option is open to everyone.
The rest will just follow…

5- Lead generation becomes the key request.

After understanding that community size (number of fans, followers, etc.) doesn’t matter anymore because you only reach less than 1% through your content and when you promote a post it’s targeted by interest and not by fans; brands will get back to the basics and request for leads (no fans)

6- Platform agnostic Creativity reborn…

Do you remember that time when we talked about Viral and Buzz marketing? Those years were truly amazing as creativity was at the center of every action. I feel social media has killed that a bit over these 4-5 years. Everybody has just been worried about following what the platforms allow you to do and strategies were too channel focused. Now it’s time for platform agnostic creativity that goes beyond the channel to truly attract the consumer and build a fully integrated experience.

2015 is going to be amazing because finally, social media and digital marketing will leave the Comfort Zone to challenge themselves again. We all have been resting over 2014… Wake up because 2015 will truly challenge those who call themselves social media or digital experts…

Since social media and all the big guys like Facebook, Twitter, etc. arrived, I felt like the amount of creative and crazy actions had decreased. However, it seems that the quality has yet even improved. The TBWA Paris guys have come up with this campaign called SNCF “Europe. It’s Just Next Door”, for me, one of the best things I’ve seen in a lot of time.

SCNF Europe is netx door

SCNF Europe is netx door

This Guerrilla action is besides its greatness a very innovative idea because all that happens behind this unexpected door is in Real Time. Welcome to Europe!

Me gusta que los bancos sean entidades que innovan en marketing. En este caso se trata de EVO, que si bien nunca había escuchado hablar, ahora empezaré a hacerlo. Para promocionar su Cuenta Inteligente, primero lanzaron un spot hecho a base de muñecos de plastilina y stop motion, donde varias personas no podían pegar ojo por culpa de sus preocupaciones financieras. Después, convirtieron su web en todo un centro de relajación para los más somnolientos (todas las noches a partir de las 22:00 h.). Y ahora, nos sorprenden con una acción de street marketing muy notoria.

Puedes ver el Spot aqui

EVO banco guerrilla

En cada una de las piezas de la campaña, EVO ha comunicado que con su Cuenta Inteligente las preocupaciones financieras se esfuman, y así es posible dormir a pierna suelta. Pero para demostrar esta teoría, han decidido crear un ejemplo práctico. Y es que si la Cuenta Inteligente produce un descanso placentero, cualquier lugar es bueno para planchar la oreja, incluso una oficina. Así, en el escaparate de la oficina de Alberto Aguilera (Madrid) se ha instalado una urna con una cama. Visible desde la calle, se podrá contemplar cómo sus clientes descansan plácidamente. Una forma original de sorprender a los viandantes, que verán los efectos de la Cuenta Inteligente EVO in situ.

Tengo que decir que es interesante y arriesgado a su vez porque hay mucho viaandante gracioso y no tiene que ser nada agradable ver como amanece cada mañana pero bueno son cosas menores.

Enhorabuena por la idea y suerte porque en España los temas de bancos tiene tela 🙂

Post Patrocinado.

In a moment when everybody is talking about technology, networks, social, internet, etc. There is a smart brand who is taking advantage of it but in a different way. This brand is not using the same argument but the oppositive narrative. The result is a simple but great concept which fits perfectly into its positioning. Welcome to Free No Wifi by Kit Kat.

Kit Kat: Free No-WiFi Zone from Fethi Uluak on Vimeo.

“Free WiFi is available everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a small WiFi jammer that blocked all signals within a five meter radius. By doing that we encouraged people to read a newspaper, a real book or have a genuine conversation again. All while munching on a Kit Kat.”

Kit Kat Free No-WiFi Zone

Kit Kat Free No-WiFi Zone

Thanks God, you made my day with this awesome idea!

How many times this situation below did happened to you? Oh, I don’t have any….

No worries, Durex has innovating again and now they propose a cool App where you can order Condoms and get them delivered like you order Pizza.

Durex deliver

Durex deliver

The campaign is from Buzzman and I love the the idea of bringing an extra service (Delivery) to a product that no one ever has thought about. This is what innovation should be mean!

Via IdeaCreativa

Las Boy Bands están más de moda que nunca, los ingredientes indispensables son chicos jóvenes, guapos y con buenas voces. Grupos como Take That, Backstreet Boys o New Kids on the block triunfaron en los 80-90’s y ahora esta tendencia ha resurgido con The Wanted o One Direction. Bref, la marca de limpiadores de Henkel, ha creado su propia Boy Band, llamada Balls Dream Band. La acción es sobre todo llamativa y fuera de lo comun en cuanto a concepto. Bueno si al final pensamos que el target audience son mujeres, crear una banda de Metrasexuales no es mala idea no?

En YouTube, el video de este grupo musical muestra a cuatro chicos atrapados en cuatro esferas de acero y cantando una canción muy especial titulada “Please Baby Flush it“. Al llegar el estribillo los protagonistas animan a la persona que está visualizando el video a interactuar tirando de una cadena que aparece en un lateral de la pantalla. Cada vez que tiras de la cadena, cae el agua, los chicos se van empapando y se deshacen de una de sus prendas de ropa. No es hasta el final que los usuarios descubren átonitos donde están los chicos, pasando a ser cada uno de ellos una de las cuatro bolas que cuelgan de un lado de la taza del inodoro, cada uno con su propio poder especial de limpieza del producto Bref WC. Curioso, curioso.

Me gusta la idea del uso de Youtube y el concepto independientemente si nos gustan este tipo de bandas o no.

And finally I had the opportunity to visit New York city and get inspired every single day!

I did visit many areas and places in NYC. Time Square was actually a really crazy area where advertising takes your mind to the next level. When I was there I found this amazing interactive piece by Hyundai that I would like to share with all of you. What I really like about this, it’s the fact that this campaign introduces great interactivity to billboards which have been naturally static since inception.

As you can see, this billboard films people who is located in front of it and put them into a branded Chirstmas car. The result is a very smart idea and a big time engaged audience.

I hope you are enjoying this Christmas next to your loved ones… Merry Christmas and Happy New Year from United States!

Adidas NEO Window Shopping

By on November 2, 2012

Integrating offline and online experiences continues to be one of the new challengues that marketers who belive in innovation are facing nowadays. When it goes to the retail industry, the possibilities get bigger and really exiciting. Sometime ago I wrote about a really cool virtual innitiative to try Sunglasses in New York.

Under this purpose Adidas comes into scene again with a pretty cool and integrated inniative.

Via: DigitalBuzz

Social media is probably the best thing that happens to brands in a long time!

I don’t know if Bodyform Responds :: The Truth is a Masterclass of how to manage a social media crisis or a smart buzz marketing campaign but what is clear is the fact, this will be buzzing hard this week.

To be honest, I’ll bet for the second option! This sounds more like a smart buzz marketing campaign for me 🙂

Here is the original post from a Fan complaining in BodyForm Facebook page:

And below you can see the funny and smart response from the brand BodyForm

Bodyform Responds  The Truth

Bodyform Responds The Truth

Up to you to decide, True or Fake? Masterclass of how to manage a social media crisis or a smart buzz marketing campaign

I love when Brands explore new things and are able to put things totally different together and create such a great idea.


Bascially this new Robot transforms your sleeping patterns into physical ones in the form of real art, paint on canvas.

I guess Premium customers will get a copy of this great canvas 🙂

Via: DigitalBuzz