5 relevant sites for trends hunting

Although sites like Facebook offer a quick and nice view of what’s going on in the world (Note that Facebook prioritises news over brand posts), there are more insightful sites out here to identify relevant trends and what the future will look like. In this list I’m trying to avoid the big names like Forbes, […]

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The Rocket Formula for Social Media Campaign Planning

As a marketer you might have seen a lot of social media campaign planning guides but they are either incomplete or not compelling enough. Checking one of my favourite blogs I’ve just found this one that looks very interesting and relevant for me. 1- Pre-campaign planning a) Channel investigation b) Building audience c) Evaluating other […]

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6 marcas que me han apasionado en 2015

Durante el 2015, he tenido la suerte de hablar con bastante gente y conocer varias marcas y projectos que me han gustado mucho. He experiementado con todos ellos. 1- GIN MARE Una ginebra de claro carácter mediterráneo.Para su elaboración se utilizan diferentes elementos aromáticos muy típicos del mediterráneo como son la oliva arbequina, el tomillo, […]

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Snapchat compared with Facebook, Twitter, etc

What is the reality when we compare Snapchat versus Facebook, Twitter, Instagram? Snapchat has grown really, really fast in terms of number of users. This is a great thing; however it seems the platform has not yet a clear strategy for revenue drive.

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Why should I use Emojis for my brand

Emojis have been part of our communication behavior for a while. I feel now it’s the perfect moment to incorporate and integrate them into our overall digital and social strategy. See below some facts and reasons why we should embrace this format. Why Emojis are a great format to communicate? -> According to Swyft Media, […]

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Shopify and the automation failure

Everybody knows what Shopify is and indeed how they changed the ecommerce industry some years ago. Until here everything looks ok and good for them; however, I’ve been receiving some emails lately that will clearly show you why brands must be careful with email automation.. After receiving appealing emails from a trusted authority on eCommerce […]

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