El E-Commerce y sus Ventajas

El E-Commerce se ha convertido en los ultimos años en una via de generacion de negocios sobre todo en el clima de crisis en el cual nos situamos. El E-Commerce ofrece grandes ventajas como llegar a un mercado global, estar abiertos 24/7, reducción de costes, posibilidad de ofrecer un servicio personalizado e incluso, generar una […]

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How to Turn Social Media into Social Sales

How to Turn Social Media into Sales is one of the most repeated questions nowadays. Many marketers got lost because they focus their efforts on technology, coolness and design. What we do need to think about is the client. The user has to be in the center of any social media strategy. Technology, design and […]

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The first Billboard which Creates Drinking Water, Peru

Marketers, creatives, account people, etc. We all work day to day in agencies, offices and many times we don’t look beyond of what we do. It seems that Communications and Marketing are there just to develop people’s needs and make them pay more for products they’ve never thought about. However, and fortunately, things are changing […]

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Our Food, Our Questions. Mc Donald’s is KING!

Starbucks has lost its place as the most social company in the restaurant business. Starbucks’ loss is McDonald’s gain But how did McDonald’s do it? The answer seems to be pretty straightforward – transparency. During the second half of 2012 McDonald’s ran a well trailed campaign to open up to its public, including videos of […]

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Mom, I wanna be a Digital Strategist

It seems everybody wants to be Digital Strategist today, You have people moving from some other areas like PR, Direct Marketing, etc. It’s cool! But the question is What do I need to become a “Real” Digital Strategist? I would say, first thing is curiosity (lots..), then be available to find inishgts which can support […]

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Marketer’s Guide To Facebook Timeline and some tips

Interesting and simple guide about Facebook Timeline for Social Media marketers brought by Jack. As you might know, on 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands […]

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How social influence work – #Infographic #socialinfluence

How Are people Influenced online is one of the top questions many social media marketers are trying to find out. Under this purpose, I found this interesting infographic which takes us to 3 main points: – The history of influence. Don’t underestimate the power of the traditional Tupper ware meetings 🙂 – The two thinking […]

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The Zero Moment of Truth (Google)

Things, technology and more important behaviours are changing, so Marketing should do so. I kind of like the this book released by Google last year. At least, the way it starts is pretty inspiring! Written by Jim Lecinski, Google’s ManagingDirector of US Sales & Service and Chief ZMOT Evangelist, the book speaks to the “moment […]

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Mark you man! How to sell your idea to a client

I’ve seen many post about how to pitch, how to seel your ideas; however, many words and little meaning! Check this video from Mad Men and learn how to pitch your ideas and convince the client to change to a more innovative approach. I’m sorry because the video doesn’t allow the embedding so you have […]

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