Publicidad en medios sociales

Estos meses me encuentro bastante activo participando con escuelas de marketing digital. Estoy dando webminars y creando nuevos cursos para las necesidades de los alumnos en marketing y publicidad digital. Lo cierto es que me estoy divertiendo mucho y creo que me váis a ver bastante seguido. Os dejo el webminar sobre Social media advertising […]

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Newsletters como estrategia de comunicación para tu e-commerce

A día de hoy resulta vital complementar tu e-commerce con una estrategia de mailing. Para ello, lo más recomendable es hacerlo con un software especializado ya que te ayudará a la hora de diseñar una newsletter para tu e-commerce y a optimizar aspectos como el envío de campañas o la parte analítica. Personalmente, te recomiendo […]

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How to map your social metrics

I’ve just received the latest State of Social Marketing report by Simply Measured and I have to say that the report has improved a lot in terms of content quality. Specifically, I liked the section they dedicated to show how to map your social strategy and align it to business impact. Social business seems to […]

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10 Key Trends in Social Media

Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc. I would like to share this presentation that I believe is a great compilation […]

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Introduction to WeChat

Wechat is China’s leading social media platform and it’s used by 2x more people than the population of the US! WeChat is really a swiss army knife in China and it is THE go to platform for most clients that are looking to expand within China. Introduction to WeChat from Juan Sanchez Bonet Thanks to […]

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Meaning of colors in marketing and branding

Are you planning to create your own brand? Are you trying to understand what is the meaning of colors in marketing and branding? Is your brand perceived as creative, active, balanced? Here is the answer to all your questions Colors are capital when it comes to create and develop new brands Click To Tweet

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Uber copycats in other industries

Uber, one of the most successful online businesses over the last decade has been copied and translated into many many other industries. Basically, Uber has broken the barriers between professionals and normal people and so far, it’s changed the taxi industry but also many more… The Uberfication of Everything is here, and below you can […]

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Best New Twitter profiles (Facebook-like redesign)

WOW, Twitter’s new profiles are finally here available to everyone and they just look like Facebook. I don’t know what you think but for me it’s obvious that these 2 big Tech companies are gonna be fighting for the same sweet spot. There won’t be Twitter or Facebook anymore but Social. Actually, Weibo was actually […]

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El E-Commerce y sus Ventajas

El E-Commerce se ha convertido en los ultimos años en una via de generacion de negocios sobre todo en el clima de crisis en el cual nos situamos. El E-Commerce ofrece grandes ventajas como llegar a un mercado global, estar abiertos 24/7, reducción de costes, posibilidad de ofrecer un servicio personalizado e incluso, generar una […]

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How to Turn Social Media into Social Sales

How to Turn Social Media into Sales is one of the most repeated questions nowadays. Many marketers got lost because they focus their efforts on technology, coolness and design. What we do need to think about is the client. The user has to be in the center of any social media strategy. Technology, design and […]

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