blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth


Archive for the ‘ English ’ Category

This year, instead of compiling the best Christmas campaigns of 2014, I wanted to just post a little message: Follow the sun and what your heart says!

Everybody is talking about branded content and social currency but sometimes I wonder if we are truly right or we are just ending calling everything the same.

I was surfing on Facebook the other day and this piece of content got my attention. Actually, the visual is a Rolex but it wasn’t released by a brand from its Facebook page as we usually see. Instead it was posted by a user to make a funny joke while saying happy birthday to a friend. Look at it! It’s brilliant!

Screen Shot 2014-12-10 at 5.41.59 PM

Branded content is not about a brand creating content and pushing out to people potentially interested as Facebook’s new strategy seems to proclaim. I believe more in brand creating pieces of content worth sharing that are used by people to spread the word. Virality, earned content, buzz and all these words I used to fall in love with should leverage on the users as a key channel to drive reach and engagement.

What do you think? Should we rethink what we are doing on Facebook? Is this example of Rolex a smart strategy or pure coincidence?

Coming up with relevant content both for the audience and Google is not always easy. For this reason, I brought you this infographic that proposes 11 tips on how to make your blog posts search-engine-friendly.


– Use SEO-friendly URL extensions.
– Keep title tag under 55 characters.
– Use visual media (images, videos and gifs)
– Link to authority websites in your industry.
– Improve loading speed.
– Optimize your page for social media sharing.
– Use responsive design to adapt to different mobile devices.

Best SEO post

Yep, there is a new cool product out there and it feels it’s becoming a sensation!

Trunkster is basicaslly a Zipperless Luggage with GPS + Battery + Scale. I think the idea is genius as it covers a real need for the target audience, the travelers!

In an industry defined by the same old zipper and flap luggage, Trunkster’s sexy silhouette, impeccable construction, and intelligent features define a new standard for the discerning traveler, bidding farewell to the brittle zippers, cumbersome flaps, flimsy handles, and unreliable wheels we’ve been forced to accept as the norm.

After barely 1 day they have surpassed all expectations and they are here to revolutionize the travel lugagge industry.

Here below you can check its top features:

Smart lugagge

Smart lugagge

The founders are friends which keeps me even more excited.

If you want to know more, feel free to check the Kickstarter page here

Good luck guys!


GOLIN all IN, the video!

By on November 11, 2014

Here the new presentation video of GOLIN, the agency I proudly work for!

Golin: Go All In from Golin on Vimeo.

At Golin, we possess the power to inspire and create change. By embracing new technologies and pushing creative boundaries, we help our clients adapt and win in a constantly changing world.

We do things differently. Using our revolutionary g4 model, our specialist communities use proprietary tools to plan and execute powerful campaigns designed to create positive change for our clients.

We are committed to delivering the deepest insights, boldest ideas and broadest engagement to the world’s leading brands through seamless integrated communications.

Go All In is our commitment to bravery over mediocrity.

It’s how we approach our careers by doubling down in what makes us special.
It’s how we help our clients commit to trailblazing ideas that create change.
It’s how we have each other’s backs as we push the limits of what is expected.

Find out how we Go All In at

What is an insight is one those questions we have heard as many times as it has been answered wrongly.

Here below is a really cool presentation with the top definition of what an insight is

Mine is simpler… Insight is an externalizartion of a human motivation

insight what is it

insight what is it

Marketing: Art or Science?

By on September 22, 2014

What type of marketer are you? Scientists or Artist?

Marketing Scientists vs Marketing Artists

Marketing Scientists vs Marketing Artists

I believe that smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light.

Congrats Smart for creating this amazing piece that has already generated 5K + shares on Facebook and went Viral on Internet

For me, I think the idea of using normal people to do and record the movements in real time is without any doubt what brings the awesome to this campaign.

The dancing light

The dancing light

Pretty interesting and alternative approach of what’s going on in social media lately.

Always a pleasure to read these ppts Greg

As you might know, I’m a big fan of football. I love watching football / soccer but also playing it

A good friend of mine has passed me this new app called “FutBoard” which’s goal is to make easier and more efficient the life of amateur football players.

“Futboard’s mission is to bring amateur football players around the globe an easy-to-use app to track, share and organize their football life… For their whole life.”


The target is clearly defined and I think it’s very smart because the audience is larger and more likely to find these app utile.

Football app

Also, I like the idea that you can connect it with wearable to track performance

Futball and wearables

Futball and wearables

And finally the video…