Nike, time is precious, don’t waste it

Nike does it again and comes with a great piece of art advertising. Simple piece, great message and above all, amazing insight identification work: We do less sport because we waste our time on social media looking at stupid stuff. Under the purpose of going viral, Nike created few other versions as per below. I’m […]

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The Viral ADN

This is one of the greatest campaigns I’ve seen lately. It’s amazing that the brand behind is a travel agency. Top highlights: – The insight is perfectly identified and put together. People avoid traveling to certain destinations because of their prejudices towards locals. At the end of the day, we are all a mix of […]

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How to go viral with your Christmas campaign

I’ve always consider myself a Seth Godin fan. Create something worth talking about and you will have it all! This week’s been one of those week that made me fall in love with great advertisng again. A good friend of mine, Javier and his team from Pixel and Pixel is behind this great piece that […]

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IKEA joins the Slow trend

Where did the American Dream go? Good question! The answer is clear. According to The Economist, Youngster and Millennials believe The American Dream is much less achievable than before and it seems the concept is dropping on relevance. Under this insight (from which study, IKEA sponsors 🙂 ), the furniture brand has just launched an […]

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Made in China or Slow-Making

Faster and bigger don’t mean better or greater anymore…The world is praying for a slower lifestyle shift and it seems we are starting to see some relevant movements and campaigns rising hands to make people aware. Take it easy, relax and watch this great piece of work by Wissame Cherfi. Round of applause for you […]

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It’ time for Generation Z, bye bye Millennials

It sounds strange but Millennials are dead! It’s time for a new generation and this is Generation Z, the real Teens. In comparison to Millennials, who witnessed the rise of social media and instant access to information on the web, members of Gen Z have always been digital. Much like Gen Y, they’re a digitally […]

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Black Mirror and how Digital influence works

I tell you… Black Mirror is not that far from present Black Mirror is that new Nextflix series that is buzzing around powerfully as shows the dark side of life, technology and the new hyper-connected world. Since I’m someone very passionate about the digital world I got fully addicted to it. The good news is […]

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Privacy is dead – Aran Balkan

Finally and among all the noise that forms Internet nowadays, I found an interesting presentation about the big topic of privacy. Aran Balkan gives plenty of details and will get your attention for sure. The full video is on Facebook and I couldn’t find it anywhere else. For more detail you can go directly to […]

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How to map your social metrics

I’ve just received the latest State of Social Marketing report by Simply Measured and I have to say that the report has improved a lot in terms of content quality. Specifically, I liked the section they dedicated to show how to map your social strategy and align it to business impact. Social business seems to […]

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