PASIÓN POR EL MARKETING

blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth

Advertisement

Archive for the ‘ English ’ Category

I’ve been always a fan of that kind of brands that enter a category and suddenly, with a proper positioning vision and a solid and smart strategy become leaders. This is the case of Gin Mare, the Mediterranean Gin. I’m amazed and cannot be more aligned with one of the greatest event ideas I’ve ever seen lately. Enjoy and distillyou life… Remember The Mediterranean is not a place but an attitude.

Mediterranean attitude

Below I’ve included the brand case developed by the consultancy Garrigos&Llopis. You will find a great analysis and many important things that define the this premium Gin and helped to build a powerful brand.

Although sites like Facebook offer a quick and nice view of what’s going on in the world (Note that Facebook prioritises news over brand posts), there are more insightful sites out here to identify relevant trends and what the future will look like. In this list I’m trying to avoid the big names like Forbes, Nielsen or Masahable.

Here below, it’s the list of 5 relevant sites for trends hunting I’ve subscribed and I follow:

1- STYLUS.
About: “We help businesses process global consumer lifestyle, product and engagement insights, stimulating innovation and growth”

Reason why I like it: Recommended by one of my greatest colleagues, Stylus offers great reports not only about trends but also consumer lifestyle, new products, etc. The blog is really good if you are looking for a quick dose of inspiration.

Stylus trends

2- TRENDHUNTER.
About: “With 60,000,000 monthly views, TrendHunter.com is the world’s largest, most popular trend community. Our head office is based in Toronto, Canada, and we are fueled by a global network of 155,000 members and 3,000,000 fans. Trend Hunter, Trend Hunter TV and Trend Hunter PRO feature 252,000 cutting edge ideas.”

Reason why I like it: Although a classic, I think the site still offers a nice mix of ideas, insights, product innovations, culture, etc. I like how each article is scored and it shows audience information. We can discuss whether this is really accurate or not but it adds a nice touch.

best trends sites

3- COOLHUNTING.
About: “Cool Hunting is an award-winning publication that uncovers the latest in design, technology, style, travel, art and culture. Since 2003 our original content has informed the creative community that’s designing the future.”

Reason why I like it: It’s fresh and it’s name says, the site is very focused on the cool. You can read but also listen, link, look, travel, etc. Get your attention grabbed by a cool image and read further if interested.

Best sites for trend hunting

4- TRENDWATCHING.
About: “Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities.”

Reason why I like it: Free publications are good and the site is very easy to navigate and visually appealing. Their methodology includes a Trend Framework that contains the 16 mega-trends that define the future of business and consumerism at large and which form the basis of their research process.
best research companies

5- YOURSELF!

Use these sources to get inspired and get some validation but never stop questioning things. Go underground and observe and identify insights and spot trends on your own. And remember, curiosity is the greatest tool ever designed.

I have to say that the first time I saw this campaign, along with the WOW factor I felt a bit of “poor little creatures”; However, once you watched again, you realise that this is one of the coolest campaigns ever created. Insight is clearly defined, proof is there and more important, SUUMO is able to achieve its objectives in a very smart way.

Sometimes you have to look beyond your world to make something outstanding and extraordinary. It’s quite amazing that SUUMO’s DNA is to “create a world that you can easily move”…

Fail or win is often a question of little details. Find below 15 Ways to Fail & 25 Ways to WIN and learn how to engage correctly with the influencers.

As a marketer you might have seen a lot of social media campaign planning guides but they are either incomplete or not compelling enough. Checking one of my favourite blogs I’ve just found this one that looks very interesting and relevant for me.

Social media campaign guide

Social media campaign guide

1- Pre-campaign planning
a) Channel investigation
b) Building audience
c) Evaluating other campaigns
d) Create your Hashtag

2- Define your campaign goals and metrics

3- Targeting – who you are going to target and how

4- Map out your funnels

5- Create your content and build your editorial calendar

6- Get all your tracking in place – goals, URL builder, etc.

7- Campaign Launch

8- Optimization – assess and adjust

9- Evaluate at the end of project

For full detail check the original post here

Introduction to WeChat

By on December 11, 2015

Wechat is China’s leading social media platform and it’s used by 2x more people than the population of the US!

WeChat is really a swiss army knife in China and it is THE go to platform for most clients that are looking to expand within China.

Thanks to Nicolas and Minhua in Golin Shanghai for putting this together!

What is the reality when we compare Snapchat versus Facebook, Twitter, Instagram?

Snapchat has grown really, really fast in terms of number of users. This is a great thing; however it seems the platform has not yet a clear strategy for revenue drive.

snapchat-growth-infographic-

Emojis have been part of our communication behavior for a while. I feel now it’s the perfect moment to incorporate and integrate them into our overall digital and social strategy. See below some facts and reasons why we should embrace this format.

Why to use emojis and marketing

Why Emojis are a great format to communicate?

-> According to Swyft Media, 41.5 billion messages and 6 billion emoticons or stickers are sent around the world every day on mobile messaging apps. “When we offer mobile app users the imagery of their favorite brands, they don’t see it as advertising,” noted Evan Wray, co-founder of Swyft Media. “They see it as self-expression.”

-> Many brands are doing it already: Check the articles below:
Taco Bell:
Compilation of 2014 campaigns
10 Brands Opting to Show instead of Tell

-> iPhones added new ones in the new OS version

-> Emojis are comely used by Millennials when communicating to each other

-> It’s more native than apps. “We didn’t go create our own app because people use the emojis natively already,” explained Taco Bell rep Ashley Sioson. “We want it to be a natural tie-in to how the user already uses emojis.”

-> It’s more native than apps. “We didn’t go create our own app because people use the emojis natively already,” explained Taco Bell rep Ashley Sioson. “We want it to be a natural tie-in to how the user already uses emojis.”

Do you have any more reasons why to use Emojis for your brand?

Why to invest in Instagram

By on November 2, 2015

Are you still throwing your ad dollars on Facebook without getting a decent ROI? I would suggest to start focusing on its little brother Instagram

Why to invest in Instagram

Everybody knows what Shopify is and indeed how they changed the ecommerce industry some years ago. Until here everything looks ok and good for them; however, I’ve been receiving some emails lately that will clearly show you why brands must be careful with email automation..

Shopify crisis Screen Shot 2015-10-02 at 10.55.01 AM

After receiving appealing emails from a trusted authority on eCommerce you realised the story is quite different. Apparently, these emails are showing and being sent as the forum threads have lots of comments…. Shopify Scam

Yeah, well, apparently quantity doesn’t always mean quality

Shopify scam