Are you planning to create your own brand? Are you trying to understand what is the meaning of colors in marketing and branding? Is your brand perceived as creative, active, balanced? Here is the answer to all your questions
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Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb... Did you remember anything about Permission Marketing?
Everybody working on digital marketing, buzz marketing, viral marketing, Marketing 2.0, Guerrilla Marketing, etc was passionate about the same thing; trying to reach the audience in a more alternative way beyond advertising. Then, online communities were born and few years later social media bounced into the scene. The goal was to create and develop a loyal base of fans who will naturally become advocates. The formula was clear and the first step was all about achieving the permission of those who will give sense to a brand.
Do you like me? Yes, then like my page so you will be able to see my content. This way, both brands and consumers made an agreement: You! brand, I join your community because I like your stuff so you have my permission to delight me… Don’t miss out your opportunity because if I get bored I can unlike you and therefore get back my permission…
Then, the hunger games came to impact reach and brands went from an abundance phase (100%) to a period where reaching more than 100 fans was a milestone for SMBs.
What is nowadays the value of a community? What happens to one of the most famous quotes on marketing history?
“Advertising is the price you pay for not realizing the value of building your passionate tribe” – Dr. Mani Sivasubramanian
What’s the point to build a community on Facebook if I can reach my total potential audience by spending few bucks and target them by interest, demographics, etc.?
Why Facebook is focusing everything on Frequency increase again? Wasn’t this part of a far past?
Why should I invest my efforts on building a fan base if only 0% of them see my content?
To sump up, What’s the point to achieve 100% of permission when reach is 0. something?
Bye, bye Permission… Please Disturb me!
If you are looking for a new movie to watch, I would like to recommend “Chef“… A true lesson about the important things in life and a masterclass on social media marketing. I watched it over the weekend and I think was worth sharing.
Besides the lesson it tells you about life, the movie taps into social media as a key marketing strategy developed and managed by a little boy. You will find a lot of references to Twitter for social media crisis, Vine, YouTube, Facebook, etc.
Enjoy the movie!
As many of you know, it’s been nearly 2 years working at Golin; place where I met amazing people.
Fred Cook is the global CEO and I had the opportunity to meet him in person back in 2013. Now, it’s a great honor to be given one of the copies of his book “Unconventional Career Advice from an Unlikely CEO“. This is a very practice and experience-based guide for people like you looking to developing a great career.
Below are the 10 “Unconventional Career Advice from an Unlikely CEO”
1. Expose Yourself
2. Hit the Road
3. Ask the Captain
4. Listen to a Guru
5. Enlist an Entourage
6. Work for Tips
7. Drive a Drunk
8. Guide a Tour
10. Make the Rules
Here is the official website to learn more details and a great introduction video.
This is Fred in Austin, Texas. Enjoy “Unconventional Career Advice from an Unlikely CEO”
Fred Cook is the CEO of Golin, an award-winning public relations agency with 50 offices round the globe. He has worked with some of the country’s most fabled business leaders, such as Apple’s Steve Jobs, Disney’s Michael Eisner, and Amazon’s Jeff Bezos. He has introduced the world to Teenage Mutant Ninja Turtles, Pokémon and the seedless watermelon. But his career was not always so glamorous.
Cannot wait to start this book and add it to my top list.
By Juanmarketing on December 30, 2014
This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think:
1- From Public to Private social networks.
Whatsapp and similar apps become the boss! People got sick of sharing all their lives. We don’t want to be celebrities anymore as it has broken already to many relationships. This is not cool anymore, we got overwhelmed with stupid content and it’s time to kill the “social ego nightmare” and the “social insecurity sickness“.
It started with the Taxis, well previously with the holidays homes and it will go much further. We will see Uber for eCommerce, beauty services, pizza delivery, etc.
3- One of the big platforms drowns
I’m not saying which one but I feel it will be Twitter, Facebook or YouTube :-)… Or maybe, Google+, Vine, Pinterest?
4- Every social media follows Facebook PAID TO EARNED approach.
Facebook decreased the organic reach down to 0.something and all the rest will follow to push the paid option.
Twitter has started already even though they claim to offer 30% of organic reach.
Pinterest has recently announced the paid option is open to everyone.
The rest will just follow…
5- Lead generation becomes the key request.
After understanding that community size (number of fans, followers, etc.) doesn’t matter anymore because you only reach less than 1% through your content and when you promote a post it’s targeted by interest and not by fans; brands will get back to the basics and request for leads (no fans)
6- Platform agnostic Creativity reborn…
Do you remember that time when we talked about Viral and Buzz marketing? Those years were truly amazing as creativity was at the center of every action. I feel social media has killed that a bit over these 4-5 years. Everybody has just been worried about following what the platforms allow you to do and strategies were too channel focused. Now it’s time for platform agnostic creativity that goes beyond the channel to truly attract the consumer and build a fully integrated experience.
2015 is going to be amazing because finally, social media and digital marketing will leave the Comfort Zone to challenge themselves again. We all have been resting over 2014… Wake up because 2015 will truly challenge those who call themselves social media or digital experts…