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Digital Disruption business models

Digital Disruption business models

  • The Subscription Model (Netflix, Dollar Shave Club, Apple Music) Disrupts through “lock-in” by taking a product or service that is traditionally purchased on an ad hoc basis,  and locking-in repeat custom by charging a subscription fee for continued access to the product/service
  • The Freemium Model (Spotify, LinkedIn, Dropbox) Disrupts through digital sampling, where users pay for a basic service or product with their data or ‘eyeballs’, rather than money, and then charging to upgrade to the full offer.  Works where marginal cost for extra units and distribution are lower than advertising revenue or the sale of personal data
  • The Free Model (Google, Facebook) Disrupts with an ‘if-you’re-not-paying-for-the-product-you-are-the-product’ model that involves selling personal data or ‘advertising eyeballs’ harvested by offering consumers a ‘free’ product or service that captures their data/attention
  • The Marketplace Model (eBay, iTunes, App Store, Uber, AirBnB) Disrupts with the provision of a digital marketplace that brings together buyers and sellers directly, in return for a transaction or placement fee or commission
  • The Access-over-Ownership Model (Zipcar, Peerbuy, AirBnB) Disrupts by providing temporary access to goods and services traditionally only available through purchase. Includes ‘Sharing Economy’ disruptors, which takes a commission from people monetising their assets (home, car, capital) by lending them to ‘borrowers’
  • The Hypermarket Model (Amazon, Apple) Disrupts by ‘brand bombing’ using sheer market power and scale to crush competition, often by selling below cost price
  • The Experience Model (Tesla, Apple) Disrupts by providing a superior experience, for which people are prepared to pay
  • The Pyramid Model (Amazon, Microsoft, Dropbox) Disrupts by recruiting an army of resellers and affiliates who are often paid on a commission-only model
  • The On-Demand Model (Uber, Operator, Taskrabbit) Disrupts by monetising time and selling instant-access at a premium.  Includes taking a commission from people with money but no time who pay for goods and services delivered or fulfilled by people with time but no money
  • The Ecosystem Model (Apple, Google) Disrupts by selling an interlocking and interdependent suite of products and services that increase in value as more are purchased. Creates consumer dependency

What business model does inspire you the most?

When you are looking for ideas on how to improve results after analyzing your analytics, we often get confused as there are thousands of metrics and items to measure. My advice is very simple, focus on those metrics that truly add value to what your business means.

Under this purpose, you can find below the 10 key metrics that every marketer should take into consideration:

Infographic-Facebook-Analytics-Post-smaller

Infographic-Facebook-Analytics-Post-smaller

Are you planning to create your own brand? Are you trying to understand what is the meaning of colors in marketing and branding? Is your brand perceived as creative, active, balanced? Here is the answer to all your questions

meaning of colors in marketing branding

Our job is not to create content, our job is to create “contentment”…

I feels like contentment could also come from Content + Commitment, doesn’t it?

WeChat and WhatsApp are one of the buzzing platforms this year and in Asia, both are competing for a piece of a potentially profitable cake.

See below an Infographic with the main differences between WeChat vs. WhatsApp

wechat vs whatapp

Bye Bye Permission…

By on March 30, 2015

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb... Did you remember anything about Permission Marketing?

Screen Shot 2015-03-30 at 12.49.45 PM

Everybody working on digital marketing, buzz marketing, viral marketing, Marketing 2.0, Guerrilla Marketing, etc was passionate about the same thing; trying to reach the audience in a more alternative way beyond advertising. Then, online communities were born and few years later social media bounced into the scene. The goal was to create and develop a loyal base of fans who will naturally become advocates. The formula was clear and the first step was all about achieving the permission of those who will give sense to a brand.

Do you like me? Yes, then like my page so you will be able to see my content. This way, both brands and consumers made an agreement: You! brand, I join your community because I like your stuff so you have my permission to delight me… Don’t miss out your opportunity because if I get bored I can unlike you and therefore get back my permission…

Then, the hunger games came to impact reach and brands went from an abundance phase (100%) to a period where reaching more than 100 fans was a milestone for SMBs.

What is nowadays the value of a community? What happens to one of the most famous quotes on marketing history?
“Advertising is the price you pay for not realizing the value of building your passionate tribe”Dr. Mani Sivasubramanian

What’s the point to build a community on Facebook if I can reach my total potential audience by spending few bucks and target them by interest, demographics, etc.?

Why Facebook is focusing everything on Frequency increase again? Wasn’t this part of a far past?

Why should I invest my efforts on building a fan base if only 0% of them see my content?

To sump up, What’s the point to achieve 100% of permission when reach is 0. something?

Bye, bye Permission… Please Disturb me!

If you are looking for a new movie to watch, I would like to recommend “Chef“… A true lesson about the important things in life and a masterclass on social media marketing. I watched it over the weekend and I think was worth sharing.

Besides the lesson it tells you about life, the movie taps into social media as a key marketing strategy developed and managed by a little boy. You will find a lot of references to Twitter for social media crisis, Vine, YouTube, Facebook, etc.

Chef and social media

Chef and social media

Enjoy the movie!

NetFlix shows again how being Smart on social media can avoid big advertisement expenses… #Amazing

IMPROVISE by Fred Cook

By on January 5, 2015

As many of you know, it’s been nearly 2 years working at Golin; place where I met amazing people.

Fred Cook is the global CEO and I had the opportunity to meet him in person back in 2013. Now, it’s a great honor to be given one of the copies of his book “Unconventional Career Advice from an Unlikely CEO“. This is a very practice and experience-based guide for people like you looking to developing a great career.

Juanmarketing-Golin

Below are the 10 “Unconventional Career Advice from an Unlikely CEO

1. Expose Yourself
2. Hit the Road
3. Ask the Captain
4. Listen to a Guru
5. Enlist an Entourage
6. Work for Tips
7. Drive a Drunk
8. Guide a Tour
9. Substitute
10. Make the Rules

Here is the official website to learn more details and a great introduction video.

This is Fred in Austin, Texas. Enjoy “Unconventional Career Advice from an Unlikely CEO

Fred Cook is the CEO of Golin, an award-winning public relations agency with 50 offices round the globe. He has worked with some of the country’s most fabled business leaders, such as Apple’s Steve Jobs, Disney’s Michael Eisner, and Amazon’s Jeff Bezos. He has introduced the world to Teenage Mutant Ninja Turtles, Pokémon and the seedless watermelon. But his career was not always so glamorous.

Cannot wait to start this book and add it to my top list.

Cheers,

What we have searched in 2014 is one of the questions you might ask yourself as we have already landed in 2015. Here is the fantastic way on how Google wants to tell us: