PASIÓN POR EL MARKETING

blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth

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WeChat and WhatsApp are one of the buzzing platforms this year and in Asia, both are competing for a piece of a potentially profitable cake.

See below an Infographic with the main differences between WeChat vs. WhatsApp

wechat vs whatapp

Bye Bye Permission…

By on March 30, 2015

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb... Did you remember anything about Permission Marketing?

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Everybody working on digital marketing, buzz marketing, viral marketing, Marketing 2.0, Guerrilla Marketing, etc was passionate about the same thing; trying to reach the audience in a more alternative way beyond advertising. Then, online communities were born and few years later social media bounced into the scene. The goal was to create and develop a loyal base of fans who will naturally become advocates. The formula was clear and the first step was all about achieving the permission of those who will give sense to a brand.

Do you like me? Yes, then like my page so you will be able to see my content. This way, both brands and consumers made an agreement: You! brand, I join your community because I like your stuff so you have my permission to delight me… Don’t miss out your opportunity because if I get bored I can unlike you and therefore get back my permission…

Then, the hunger games came to impact reach and brands went from an abundance phase (100%) to a period where reaching more than 100 fans was a milestone for SMBs.

What is nowadays the value of a community? What happens to one of the most famous quotes on marketing history?
“Advertising is the price you pay for not realizing the value of building your passionate tribe”Dr. Mani Sivasubramanian

What’s the point to build a community on Facebook if I can reach my total potential audience by spending few bucks and target them by interest, demographics, etc.?

Why Facebook is focusing everything on Frequency increase again? Wasn’t this part of a far past?

Why should I invest my efforts on building a fan base if only 0% of them see my content?

To sump up, What’s the point to achieve 100% of permission when reach is 0. something?

Bye, bye Permission… Please Disturb me!

If you are looking for a new movie to watch, I would like to recommend “Chef“… A true lesson about the important things in life and a masterclass on social media marketing. I watched it over the weekend and I think was worth sharing.

Besides the lesson it tells you about life, the movie taps into social media as a key marketing strategy developed and managed by a little boy. You will find a lot of references to Twitter for social media crisis, Vine, YouTube, Facebook, etc.

Chef and social media

Chef and social media

Enjoy the movie!

NetFlix shows again how being Smart on social media can avoid big advertisement expenses… #Amazing

IMPROVISE by Fred Cook

By on January 5, 2015

As many of you know, it’s been nearly 2 years working at Golin; place where I met amazing people.

Fred Cook is the global CEO and I had the opportunity to meet him in person back in 2013. Now, it’s a great honor to be given one of the copies of his book “Unconventional Career Advice from an Unlikely CEO“. This is a very practice and experience-based guide for people like you looking to developing a great career.

Juanmarketing-Golin

Below are the 10 “Unconventional Career Advice from an Unlikely CEO

1. Expose Yourself
2. Hit the Road
3. Ask the Captain
4. Listen to a Guru
5. Enlist an Entourage
6. Work for Tips
7. Drive a Drunk
8. Guide a Tour
9. Substitute
10. Make the Rules

Here is the official website to learn more details and a great introduction video.

This is Fred in Austin, Texas. Enjoy “Unconventional Career Advice from an Unlikely CEO

Fred Cook is the CEO of Golin, an award-winning public relations agency with 50 offices round the globe. He has worked with some of the country’s most fabled business leaders, such as Apple’s Steve Jobs, Disney’s Michael Eisner, and Amazon’s Jeff Bezos. He has introduced the world to Teenage Mutant Ninja Turtles, Pokémon and the seedless watermelon. But his career was not always so glamorous.

Cannot wait to start this book and add it to my top list.

Cheers,

What we have searched in 2014 is one of the questions you might ask yourself as we have already landed in 2015. Here is the fantastic way on how Google wants to tell us:

This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think:

Social media trends in 2015

Social media trends in 2015

1- From Public to Private social networks.

Whatsapp and similar apps become the boss! People got sick of sharing all their lives. We don’t want to be celebrities anymore as it has broken already to many relationships. This is not cool anymore, we got overwhelmed with stupid content and it’s time to kill the “social ego nightmare” and the “social insecurity sickness“.

2- Uberisation of everything.

It started with the Taxis, well previously with the holidays homes and it will go much further. We will see Uber for eCommerce, beauty services, pizza delivery, etc.

3- One of the big platforms drowns

I’m not saying which one but I feel it will be Twitter, Facebook or YouTube :-)… Or maybe, Google+, Vine, Pinterest?

4- Every social media follows Facebook PAID TO EARNED approach.

Facebook decreased the organic reach down to 0.something :-) and all the rest will follow to push the paid option.
Twitter has started already even though they claim to offer 30% of organic reach.
Pinterest has recently announced the paid option is open to everyone.
The rest will just follow…


5- Lead generation becomes the key request.

After understanding that community size (number of fans, followers, etc.) doesn’t matter anymore because you only reach less than 1% through your content and when you promote a post it’s targeted by interest and not by fans; brands will get back to the basics and request for leads (no fans)

6- Platform agnostic Creativity reborn…

Do you remember that time when we talked about Viral and Buzz marketing? Those years were truly amazing as creativity was at the center of every action. I feel social media has killed that a bit over these 4-5 years. Everybody has just been worried about following what the platforms allow you to do and strategies were too channel focused. Now it’s time for platform agnostic creativity that goes beyond the channel to truly attract the consumer and build a fully integrated experience.

2015 is going to be amazing because finally, social media and digital marketing will leave the Comfort Zone to challenge themselves again. We all have been resting over 2014… Wake up because 2015 will truly challenge those who call themselves social media or digital experts…

This year, instead of compiling the best Christmas campaigns of 2014, I wanted to just post a little message: Follow the sun and what your heart says!

Everybody is talking about branded content and social currency but sometimes I wonder if we are truly right or we are just ending calling everything the same.

I was surfing on Facebook the other day and this piece of content got my attention. Actually, the visual is a Rolex but it wasn’t released by a brand from its Facebook page as we usually see. Instead it was posted by a user to make a funny joke while saying happy birthday to a friend. Look at it! It’s brilliant!

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Branded content is not about a brand creating content and pushing out to people potentially interested as Facebook’s new strategy seems to proclaim. I believe more in brand creating pieces of content worth sharing that are used by people to spread the word. Virality, earned content, buzz and all these words I used to fall in love with should leverage on the users as a key channel to drive reach and engagement.

What do you think? Should we rethink what we are doing on Facebook? Is this example of Rolex a smart strategy or pure coincidence?

Coming up with relevant content both for the audience and Google is not always easy. For this reason, I brought you this infographic that proposes 11 tips on how to make your blog posts search-engine-friendly.

 

– Use SEO-friendly URL extensions.
– Keep title tag under 55 characters.
– Use visual media (images, videos and gifs)
– Link to authority websites in your industry.
– Improve loading speed.
– Optimize your page for social media sharing.
– Use responsive design to adapt to different mobile devices.

Best SEO post