Shopify and the automation failure

Everybody knows what Shopify is and indeed how they changed the ecommerce industry some years ago. Until here everything looks ok and good for them; however, I’ve been receiving some emails lately that will clearly show you why brands must be careful with email automation.. After receiving appealing emails from a trusted authority on eCommerce […]

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Uber copycats in other industries

Uber, one of the most successful online businesses over the last decade has been copied and translated into many many other industries. Basically, Uber has broken the barriers between professionals and normal people and so far, it’s changed the taxi industry but also many more… The Uberfication of Everything is here, and below you can […]

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Winning the Zero Moment of Truth in Asia

ZMOT plays a major (and growing) role in CPG shopping in Asia. It offers a tremendous new way for marketers to reach shoppers and the public at large. Google commissioned a major study with research firm TNS to learn more about ZMOT moments for the CPG industry in Asia. TNS talked to 8,000+ female shoppers […]

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El E-Commerce y sus Ventajas

El E-Commerce se ha convertido en los ultimos años en una via de generacion de negocios sobre todo en el clima de crisis en el cual nos situamos. El E-Commerce ofrece grandes ventajas como llegar a un mercado global, estar abiertos 24/7, reducción de costes, posibilidad de ofrecer un servicio personalizado e incluso, generar una […]

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How to engage with the Digital Shopper

If you run an E-commerce business or are interested in understanding better the digital shopper, here is a worth reading report released by Capgemini. One of the key points is without a doubt how we can understand his behavior across all the channels to provide with an integrated and satisfactory experience. Download the Digital Shopper […]

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How to Turn Social Media into Social Sales

How to Turn Social Media into Sales is one of the most repeated questions nowadays. Many marketers got lost because they focus their efforts on technology, coolness and design. What we do need to think about is the client. The user has to be in the center of any social media strategy. Technology, design and […]

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Asia Pacific to take over The US in Ecommerce in 2013!

Spending in Asia-Pacific e-commerce (B2C) is about to surpass North America. In 2012, sales grew by 21.1% to EUR 740 billion in global revenues for the first time in history, according to new estimates from eMarketer. This consultancy also has advanced a further increase of 18.3% for the 2013 in which, for the first time, […]

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Adidas NEO Window Shopping

Integrating offline and online experiences continues to be one of the new challengues that marketers who belive in innovation are facing nowadays. When it goes to the retail industry, the possibilities get bigger and really exiciting. Sometime ago I wrote about a really cool virtual innitiative to try Sunglasses in New York. Under this purpose […]

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