Adidas NEO Window Shopping

Integrating offline and online experiences continues to be one of the new challengues that marketers who belive in innovation are facing nowadays. When it goes to the retail industry, the possibilities get bigger and really exiciting. Sometime ago I wrote about a really cool virtual innitiative to try Sunglasses in New York. Under this purpose […]

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Nuevo spot Freixenet – Esta vez tu puedes ser la burbuja

Freixenet vuelve a innovar otro año mas y esta vez su propuesta es mas “social” que nunca. Depues de contar con varias modelos, actrices, etc ha decidido democratizar tu historia y pedir a la gente “normal” que envie su propuesta. La marca lo expone claramente: Después de Sara Baras, Shakira, Sharon Stone y Antonio Banderas, […]

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Bodyform Responds :: True or Fake?

Social media is probably the best thing that happens to brands in a long time! I don’t know if Bodyform Responds :: The Truth is a Masterclass of how to manage a social media crisis or a smart buzz marketing campaign but what is clear is the fact, this will be buzzing hard this week. […]

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AntiVIHrus.org Lucha contra los virus de tu ordenador y el VIH

Llevaba tiempo si ver lo que yo llamo campañas inteligentes. son aquellas que de una manera creativa llevan un concepto de un área a otra y encaja perfectamente. Este es el caso. Basicamente, Enviando un SMS por 1,20€ obtendrás la mejor protección para tu ordenador y ayudarás a UNICEF a luchar contra el VIH/SIDA. Antivihrus […]

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MySpace is back! Welcome the new MySpace

When probably almost everybody thought MySpace was kind of dead, I got this email from a friend showing me this video: I have to say that I’ve never been a huge fan of MySpace, However there are some things that I think are pretty cool and well approached. – Pinterest Look and feel. – Very […]

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How to include a video in your Facebook Timeline cover

WOW, if brands can add a video to their Facebook Timeline cover photos, many things are gonna change. I remember the first time I saw animated gif images within Twitter profiles. Scary or innovative? Tha agency is called Zaraguza and is one of the most awarded Facebook agency! Check their Facebook page here How it […]

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FaceDeals – Cool or Scary?

Social innovation is taking businesses to the next level and if you thought that everything was invented, I have to say, you were wrong 🙂 FaceDeals is a deal platform and hardware solution combined to deliver check-in deals based of facial recognition detection when customers walk through the doors, automatically checking them into the location, […]

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Quicksilver, the brand MADE BY WAVES

Nothing but positive and amazing to say about this great and smart concept for Quicksilver, the brand not only for waves but MADE BY WAVES! Made by waves – Environmental Rebranding from IsakDavid on Vimeo. Future Lions 2012 Winners – The Blackout Recorder Created by Florian Weitzel, Yvonne Trüün, Jonas Martin School: Miami Ad School […]

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