How to go viral with your Christmas campaign

I’ve always consider myself a Seth Godin fan. Create something worth talking about and you will have it all! This week’s been one of those week that made me fall in love with great advertisng again. A good friend of mine, Javier and his team from Pixel and Pixel is behind this great piece that […]

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Interpretaciones del nuevo spot de Audi Rex The Comeback

Uno de los últimos comerciales de Audi está generando gran interés y viralidad en la red puesto que es un spot muy interesante que capta la atención de una manera meritoria. Lo cierto es que la mayoría de expertos hablan de identificación de insight como verdaderamente el punto más clave del éxito de la pieza. […]

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What branded content should really mean. The Rolex coincidence

Everybody is talking about branded content and social currency but sometimes I wonder if we are truly right or we are just ending calling everything the same. I was surfing on Facebook the other day and this piece of content got my attention. Actually, the visual is a Rolex but it wasn’t released by a […]

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Best New Twitter profiles (Facebook-like redesign)

WOW, Twitter’s new profiles are finally here available to everyone and they just look like Facebook. I don’t know what you think but for me it’s obvious that these 2 big Tech companies are gonna be fighting for the same sweet spot. There won’t be Twitter or Facebook anymore but Social. Actually, Weibo was actually […]

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The best social and digital campaigns of 2013

Now that a New Year has started you might be looking for a good summary of 2013’s best social media and digital campaigns. Our friend Greg has launched his popular compilation and we are happy to share it! 2013’s best digital campaigns from Gregory Pouy Any campaign you would like to add in? I still […]

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Real Time Guerrilla Marketing for SNCF

Since social media and all the big guys like Facebook, Twitter, etc. arrived, I felt like the amount of creative and crazy actions had decreased. However, it seems that the quality has yet even improved. The TBWA Paris guys have come up with this campaign called SNCF “Europe. It’s Just Next Door”, for me, one […]

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Kit Kat: Free No-WiFi Zone

In a moment when everybody is talking about technology, networks, social, internet, etc. There is a smart brand who is taking advantage of it but in a different way. This brand is not using the same argument but the oppositive narrative. The result is a simple but great concept which fits perfectly into its positioning. […]

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SOS Condoms Durex, Delivering safety

Thanks God, you made my day with this awesome idea! How many times this situation below did happened to you? Oh, I don’t have any…. No worries, Durex has innovating again and now they propose a cool App where you can order Condoms and get them delivered like you order Pizza. The campaign is from […]

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Philips Male Grooming | “Real” AUGMENTED REALITY

Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips grooming kits, Phillipis created the “Low-tech Augmented Reality Mugs” to spark their interest and elevate any possible look they may have after grooming. Let’s attract […]

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