Made in China or Slow-Making

Faster and bigger don’t mean better or greater anymore…The world is praying for a slower lifestyle shift and it seems we are starting to see some relevant movements and campaigns rising hands to make people aware. Take it easy, relax and watch this great piece of work by Wissame Cherfi. Round of applause for you […]

Read More »

WeChat vs. WhatsApp, a battle for mobile

WeChat and WhatsApp are one of the buzzing platforms this year and in Asia, both are competing for a piece of a potentially profitable cake. See below an Infographic with the main differences between WeChat vs. WhatsApp WeChat vs. WhatsApp, the new super battle for mobile Click To Tweet

Read More »

Are you measuring frequency in social media?

Social media and especially Facebook have brought a series of new metrics that are part of every marketing action.  Indeed, nowadays marketers live immersed in the era of like, follow and engagement. Until now, everything looks normal; however there are some metrics that have disappeared with no rational reason and which still might remain relevant. […]

Read More »

How Facebook EdgeRank works II [Infographics]

How to appear more often and more efficiently in the Facebook Newsfeed, the key question Here is another interesting post about how Facebook Edgerank works I wrote some time ago and below it’s a fantastic post written by Pam Dyer. Give your posts a higher probability of appearing at the top of users’ News Feeds. […]

Read More »

Our Food, Our Questions. Mc Donald’s is KING!

Starbucks has lost its place as the most social company in the restaurant business. Starbucks’ loss is McDonald’s gain But how did McDonald’s do it? The answer seems to be pretty straightforward – transparency. During the second half of 2012 McDonald’s ran a well trailed campaign to open up to its public, including videos of […]

Read More »

Como utilizar Twitter – Guia para incrementar número de followers

Twitter es un medio social que aunque muchos utilizan pocos saben realmente las posibilidades que ofrece. Bajo ese objetivo, me gustaría compartir con vosotros esta interesante Guía de como usar Twitter e incrementar el número de fans que es muy sencilla y compila una serie de grandes verdaderas sobre la herramienta. Qué la disfrutes! How […]

Read More »

Social media, Digital and Mobile in Asia – Must read!

If you are working or doing social media, digital or mobile across Asia you must be happy to access to this interesting research. I hope you enjoy it! We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011) View more presentations from We Are Social Singapore Some of the facts and […]

Read More »

Cómo saber quienes son tus TOP fans y TOP followers

Esta es una de las grandes preguntas a la que nos enfrentamos y que por desgracia no aparece en los informes standards de las páginas de Facebook o los perfiles de Twitter – ¿CUALES SON LOS TOP FANS DE MI PAGINA DE FACEBOOK Y LOS TOP FOLLOWERS DE MI PERFIL DE TWITTER? Si no tienes […]

Read More »

LinkedIn lanza nuevas estadisticas para grupos

Pues la verdad que ya era hora porque LinkedIn parecía quedarse atrás en cuanto funcionalidad comparado con el resto de las redes sociales líderes. Por fin, LinkedIn ofrece estadisticas (insight) específicas para sus grupos! A continuación puedes ver un ejemplo para un grupo especializado en Social media en Asia Pacific que creé en LinkedIn hace […]

Read More »

BrandKarma, ¿una buena idea?

Brandkarma es básicamente una comunidad de usuarios que puntúan a las marcas incluyendo sus comentarios para determinar el Karma de estás para 5 áreas principales (Planet (eco), Costumers, Suppliers, Employees and Investors). Su misión tal y como dicen ellos es “To help everyone make better brand choices and influence brand behavior for good”. ¿Conocías BrandKarma? […]

Read More »