WeChat vs. WhatsApp, a battle for mobile

WeChat and WhatsApp are one of the buzzing platforms this year and in Asia, both are competing for a piece of a potentially profitable cake. See below an Infographic with the main differences between WeChat vs. WhatsApp WeChat vs. WhatsApp, the new super battle for mobile Click To Tweet

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Bye Bye Permission…

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb… Did you remember […]

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What branded content should really mean. The Rolex coincidence

Everybody is talking about branded content and social currency but sometimes I wonder if we are truly right or we are just ending calling everything the same. I was surfing on Facebook the other day and this piece of content got my attention. Actually, the visual is a Rolex but it wasn’t released by a […]

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How often should you post on social media?

Voila, here is one of the most intriging questions every market has or has had in the past. Social networks are changing and evolving and seems that today each platform is compiting against each other. Here below are some tips to nail your posting frequency to get the best results in your social media strategy […]

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How social media impacts and leads loyalty

Drawing a customer journey, a marketing funnel, etc Are usual tasks markerters, we do everyday. However, I feel like many os us are still using the same paradigmas that the Gurus of 60′ were using. Surfing my favourite blogs I found this great presentation by Dave Fleet which shows how the traditional funnel is dead […]

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Decrease on Facebook Organic Reach? The smart answer

Everyone knows that Facebook has been heavily decreasing its organic reach and forcing brands to repurpose their strategy and include paid as a compulsory component to reach the targets. I think this is very interesting from a digital perspective (This is about Facebook) but also from a  PR point of view because it’s represent an […]

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Are you measuring frequency in social media?

Social media and especially Facebook have brought a series of new metrics that are part of every marketing action.  Indeed, nowadays marketers live immersed in the era of like, follow and engagement. Until now, everything looks normal; however there are some metrics that have disappeared with no rational reason and which still might remain relevant. […]

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The Top Benefits of Social Media Marketing [INFOGRAPHIC]

Here are the top benefits that companies are seeing from social media marketing: 89% of respondents said that social media marketing has generated more business exposure 64% saw lead generation increase by using social media 6 hours or less per day 69% of marketers use social media to gather marketplace intelligence 62% of marketers using […]

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How easy is to delete your account on Facebook – The Social Roulette

That Facebook is the smartest is probably one of the most holy truths I’ve ever heard. It’s known that deleting a FB account is not as easy as it should be. Facebook doesn’t want to lose any of its billion users. This means great Advertising incomes and it took also some time to build it […]

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