Real Time Marketing, examples and case studies

Real Time Marketing has finally become a reality and many brands are effectively investing on it as a key marketing tactic. Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Real-time is gaining traction for […]

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The best Christmas of 2013 is Real Time Marketing

Real Time Marketing has been (finally) one of the big trends in 2013 and it’s here to stay for long. I’ve seen thousands of Christmas greeting cards this year but none of them are different. That’s the reason why I’m happy to share this great one created by Delov Digital. It takes the greatest moment […]

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Real Time Guerrilla Marketing for SNCF

Since social media and all the big guys like Facebook, Twitter, etc. arrived, I felt like the amount of creative and crazy actions had decreased. However, it seems that the quality has yet even improved. The TBWA Paris guys have come up with this campaign called SNCF “Europe. It’s Just Next Door”, for me, one […]

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EVO, Street marketing para bancos

Me gusta que los bancos sean entidades que innovan en marketing. En este caso se trata de EVO, que si bien nunca había escuchado hablar, ahora empezaré a hacerlo. Para promocionar su Cuenta Inteligente, primero lanzaron un spot hecho a base de muñecos de plastilina y stop motion, donde varias personas no podían pegar ojo […]

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Kit Kat: Free No-WiFi Zone

In a moment when everybody is talking about technology, networks, social, internet, etc. There is a smart brand who is taking advantage of it but in a different way. This brand is not using the same argument but the oppositive narrative. The result is a simple but great concept which fits perfectly into its positioning. […]

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SOS Condoms Durex, Delivering safety

Thanks God, you made my day with this awesome idea! How many times this situation below did happened to you? Oh, I don’t have any…. No worries, Durex has innovating again and now they propose a cool App where you can order Condoms and get them delivered like you order Pizza. The campaign is from […]

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Balls Dream Band de Bref, Henkel

Las Boy Bands están más de moda que nunca, los ingredientes indispensables son chicos jóvenes, guapos y con buenas voces. Grupos como Take That, Backstreet Boys o New Kids on the block triunfaron en los 80-90’s y ahora esta tendencia ha resurgido con The Wanted o One Direction. Bref, la marca de limpiadores de Henkel, […]

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