Mixta y la Peñita Guapa II

Seguimos con otro nuevo post para Mixta! Esta vez, te traemos 5 claves para ganar el concurso. Recuerda que La Peñita Guapa es la serie de animación creada por Mixta y Joaquín Reyes. Se trata de tres personajes anodinos que cuando se juntan para tomar unas Mixtas se convierten en ¡LA PEÑITA GUAPA! Juan es […]

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And the winner of Suarez’s bite best RTM campaign is….

…. BARILLA with BIENTORNATI A CASA! I saw thousands of memes and Real Time Marketing campaigns, some good, some not that great and I can tell you this one below is my favourite by far… Why this is the best Suarez’s bite Real Time Marketing campaign? – It’s very italian as the brand is… Barilla […]

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What Brand utility truly means

What is Brand Utility is one of the top questions marketers are asking themselves over the last 2-3 years. Nowadays, brand must go beyond promotions and bring a real value to the consumer. Here is a very USEFUL presentation about brand utility with very interesting examples. Enjoy it! A useful guide to the brand utility […]

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Real Time Marketing, examples and case studies

Real Time Marketing has finally become a reality and many brands are effectively investing on it as a key marketing tactic. Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Real-time is gaining traction for […]

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