Made in China or Slow-Making

Faster and bigger don’t mean better or greater anymore…The world is praying for a slower lifestyle shift and it seems we are starting to see some relevant movements and campaigns rising hands to make people aware. Take it easy, relax and watch this great piece of work by Wissame Cherfi. Round of applause for you […]

Read More »

Interpretaciones del nuevo spot de Audi Rex The Comeback

Uno de los últimos comerciales de Audi está generando gran interés y viralidad en la red puesto que es un spot muy interesante que capta la atención de una manera meritoria. Lo cierto es que la mayoría de expertos hablan de identificación de insight como verdaderamente el punto más clave del éxito de la pieza. […]

Read More »

Bye Bye Permission…

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb… Did you remember […]

Read More »

6 #Authentic Social media and digital trends for 2015

This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think: 1- From Public to Private social networks. Whatsapp and […]

Read More »

What branded content should really mean. The Rolex coincidence

Everybody is talking about branded content and social currency but sometimes I wonder if we are truly right or we are just ending calling everything the same. I was surfing on Facebook the other day and this piece of content got my attention. Actually, the visual is a Rolex but it wasn’t released by a […]

Read More »

And the winner of Suarez’s bite best RTM campaign is….

…. BARILLA with BIENTORNATI A CASA! I saw thousands of memes and Real Time Marketing campaigns, some good, some not that great and I can tell you this one below is my favourite by far… Why this is the best Suarez’s bite Real Time Marketing campaign? – It’s very italian as the brand is… Barilla […]

Read More »