State of Social Media in South-East Asia

This is a summary of the report State of Social Media in South-East Asia developed by E-Consultancy – Among the four countries surveyed, Indonesia will witness the highest average increase in social media budgets (27%), with organisations based in the other countries increasing their investment by less than a quarter on average. – There’s evidence […]

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Real time marketing – Magnum Pleasure dress

Real Time Marketing is the new big thing in comms, advertising and social media. Here below is a great example run by GolinHarris Singapore (My current agency) for the launch of the new Pleasure Pop-Up Store in Clarke Quay a couple of weeks ago. Visitors could design their very own Magnum ice cream and enjoy […]

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New Challenge: Senior Digital Manager at GolinHarris, Singapore

I’m happy to announce my new adventure in Singapore. Since the 3rd of June I’ve joined GolinHarris (IPG group) as a Senior Digital Manager. A part of GolinHarris, IPG group is home of key agencies like Draftfcb, McCann, Lowe, Jack Morton, Webber or FutureBrand. I will be working for Unliver Ice Cream and Hair Care […]

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Asia Pacific to take over The US in Ecommerce in 2013!

Spending in Asia-Pacific e-commerce (B2C) is about to surpass North America. In 2012, sales grew by 21.1% to EUR 740 billion in global revenues for the first time in history, according to new estimates from eMarketer. This consultancy also has advanced a further increase of 18.3% for the 2013 in which, for the first time, […]

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Philips Male Grooming | “Real” AUGMENTED REALITY

Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips grooming kits, Phillipis created the “Low-tech Augmented Reality Mugs” to spark their interest and elevate any possible look they may have after grooming. Let’s attract […]

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Digital, Social Media and Mobile Marketing in Asia (October 2012)

If you are a marketer in Asia, you will surely be looking for stats, facts and figures about Social media, Digital and Mobile Marketing in Asia. We have good news! We are Social has just released it popular and great study about it! Find here the main highlights of the Digital, Social Media and Mobile […]

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The concept of “Spanish TV closet” in China : Online shopping + Video Streaming

In Spain, there is a cool initiative called “El Armario de la Tele” (The TV closet) which is basically a website where you can buy any clothes you see on the TV. I did really like the idea because the conexion between online and offline experiences. Now, it’s China, as expected, who take the idea […]

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Social media, Digital and Mobile in Asia – Must read!

If you are working or doing social media, digital or mobile across Asia you must be happy to access to this interesting research. I hope you enjoy it! We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011) View more presentations from We Are Social Singapore Some of the facts and […]

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How to convince your boss to use social media

How many of you have this experience: Arriving to work in the morning and presenting to your boss a new and strategic social media campaign? YOU– Good morning sir, I have the big idea for a new Social media campaign! BOSS– Social, what? YOU– Yeah, social media, our target audience lives there! The ability to […]

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The rise of the Rest – Asia is Huge!

I’m sure most of you have already watched this video (2 years old) but I just knew about it this morning thanks to my presence at the Amcham Leadership Dialogue 2011 at the Regent Hotel in Singapore. It has been Deborah Henretta (Group President Asia, Procter & Gamble) through an amazing speaking about leadership in […]

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