Global Online Advertising Spent [INFOGRAPHIC]

How much marketers are spending on online advertising across the globe might be a question you ask yourself often. See below some of the key findings: – Japan and China overtaken UK 2nd position on Online ads. – Important growht for Retail. Brands are taking advantage of a lower cost and better performance. – Social […]

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Sensodyne: El diente más grande del mundo

El pasado mes de Abril Sensodyne llevó a cabo en la madrileña plaza de Callao (Madrid) una interesante acción de Guerrilla para concienciar y prevenir sobre los problemas de la sensibilidad dental. Para ello y bajo la necesidad de llamar la atención de los viadantes y los media, la iniciativa tuvo como protagonista al diente […]

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And the favourite Super Bowl commercial 2012 is… – CNBC

What has been the favorite Super Bowl commercial in US is one of the top queries that many people may be asking around these days. This analysis which includes engagement metrics, blog mentions, demographics or buzz, and has been run by CNBC give us a pretty interesting answer to that… Powered by Tableau

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Red Hot Chili Peppers – The future of Video is HERE!

On January, I wrote my social media predictions for 2012 (ES) and one of these were the exhaustion of Infographics and probably the video how we know until now. For my surprise, I’ve found this great example of interactive video which takes to the next level the concept of interactive video. The technology behind is […]

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How to create an amazing “Product” campaign – Other´s people pain pils

I love this campaign! This advertising campaign is different! Usually, we think advertising has nothing to do with product, but only with communication. By this way, let´s take our time and start thinking in advertising as a way to influence people to act in a given way. Seth Godin said ¨Create products worth to talk […]

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Magnum Pleasure Hunt – Publicidad Interactiva a otro nivel

La verdad es que recuerdo hablar sobre más campañas COOL en el blog, sobre todo cuando comencé. Algunos pensarán que me he vuelto un poco aburrido o que básicamente he madurado 🙂 Navegando de nuevo la red en busca de inspiración me he encontrado con esta preciosa joya de MAGNUM (y otros). Se trata básicamente […]

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El new Advertising Agency LANDSCAPE

The world has become crazy some people said constantly. But, to be honest, it is not the world, is the Communication. I personally love this presentation to understand how creative agencies are turning into digital and social media, how PR agencies into creatives and media agencies into social media… The point is simple… The consumer […]

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La Agencia del Futuro

La verdad que me considero un tanto crítico con el futuro de la agencia y de hecho ando investigando siempre pues es un aspecto que me fascina. Recuerdo haber promocionado (De manera totalmente orgánica) el Ebook del Modelo de la Nueva Agencia porqué me encantó. On the other hand, y desde un punto de vista […]

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