Mixta y la Peñita Guapa I

Mixta vuelve a soprendernos con una nueva apuesta, esta vez muy muy gráfica. Desde Pasion por el Marketing siempre hemos seguidos sus campañas y esta parece que viene tambien fuerte. Por el momento, solo tenemos esta primera infografía. En ella podrás conocer a los 3 personajes de la Peñita Guapa, la nueva serie de Mixta […]

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The best social and digital campaigns of 2013

Now that a New Year has started you might be looking for a good summary of 2013’s best social media and digital campaigns. Our friend Greg has launched his popular compilation and we are happy to share it! 2013’s best digital campaigns from Gregory Pouy Any campaign you would like to add in? I still […]

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The best Storytelling techniques in 2014

Media is changing as well as consumers and everything. Perhaps and actually quite sad, marketers are the ones who haven’t yet changed and who continue ruining our shopping experiences by over-promising. Gary Vaynerchuk explains all this very well in his new presentation. Storytelling in 2014 from Gary Vaynerchuk What is your Storytelling strategy for 2014?

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Hyundai : ‘Live Image Show’ on New York’s Time Square

And finally I had the opportunity to visit New York city and get inspired every single day! I did visit many areas and places in NYC. Time Square was actually a really crazy area where advertising takes your mind to the next level. When I was there I found this amazing interactive piece by Hyundai […]

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Adidas NEO Window Shopping

Integrating offline and online experiences continues to be one of the new challengues that marketers who belive in innovation are facing nowadays. When it goes to the retail industry, the possibilities get bigger and really exiciting. Sometime ago I wrote about a really cool virtual innitiative to try Sunglasses in New York. Under this purpose […]

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Alex Bogusky, ahora SI soy fan tuyo! The Real Bears

Muchos medios son claros ” You could say that Alex Bogusky has gone from subservient chickens to unhappy bears” Yo lo soy MAS! Ahora SÍ mate, ahora SÍ soy un verdadero fan tuyo! Después de un paréntesis de un par de años, el creativo está de vuelta haciendo lo que hizo durante la mayor parte […]

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Quicksilver, the brand MADE BY WAVES

Nothing but positive and amazing to say about this great and smart concept for Quicksilver, the brand not only for waves but MADE BY WAVES! Made by waves – Environmental Rebranding from IsakDavid on Vimeo. Future Lions 2012 Winners – The Blackout Recorder Created by Florian Weitzel, Yvonne Trüün, Jonas Martin School: Miami Ad School […]

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