IKEA joins the Slow trend

Where did the American Dream go? Good question! The answer is clear. According to The Economist, Youngster and Millennials believe The American Dream is much less achievable than before and it seems the concept is dropping on relevance. Under this insight (from which study, IKEA sponsors 🙂 ), the furniture brand has just launched an […]

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Interpretaciones del nuevo spot de Audi Rex The Comeback

Uno de los últimos comerciales de Audi está generando gran interés y viralidad en la red puesto que es un spot muy interesante que capta la atención de una manera meritoria. Lo cierto es que la mayoría de expertos hablan de identificación de insight como verdaderamente el punto más clave del éxito de la pieza. […]

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How to develop leading brands: Gin Mare

I’ve been always a fan of that kind of brands that enter a category and suddenly, with a proper positioning vision and a solid and smart strategy become leaders. This is the case of Gin Mare, the Mediterranean Gin. I’m amazed and cannot be more aligned with one of the greatest event ideas I’ve ever […]

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The Rocket Formula for Social Media Campaign Planning

As a marketer you might have seen a lot of social media campaign planning guides but they are either incomplete or not compelling enough. Checking one of my favourite blogs I’ve just found this one that looks very interesting and relevant for me. 1- Pre-campaign planning a) Channel investigation b) Building audience c) Evaluating other […]

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Bye Bye Permission…

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb… Did you remember […]

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6 #Authentic Social media and digital trends for 2015

This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think: 1- From Public to Private social networks. Whatsapp and […]

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Mixta y la Peñita Guapa I

Mixta vuelve a soprendernos con una nueva apuesta, esta vez muy muy gráfica. Desde Pasion por el Marketing siempre hemos seguidos sus campañas y esta parece que viene tambien fuerte. Por el momento, solo tenemos esta primera infografía. En ella podrás conocer a los 3 personajes de la Peñita Guapa, la nueva serie de Mixta […]

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The best social and digital campaigns of 2013

Now that a New Year has started you might be looking for a good summary of 2013’s best social media and digital campaigns. Our friend Greg has launched his popular compilation and we are happy to share it! 2013’s best digital campaigns from Gregory Pouy Any campaign you would like to add in? I still […]

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