blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth


Author Archive

What is content marketing?

Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around it have matured over time. Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. It’s the delivery model that has changed — mailboxes used to be chock full of ads of every type, from sales circulars to envelopes full of coupons, while newspapers and magazines consistently ran ads for consumer products, clothing, attorneys — you name it. That content is now delivered digitally via search engines, email, social networks, and corporate websites.

The current state of content marketing

Content marketing is hot. The mantra today is that if you build it, they will come — create compelling content and customers will visit your website, buy your products, and help you rank higher in search engine results. The better your content, the more likely your audience is to share it on social media sites like Twitter, Facebook, LinkedIn, Google+, and Pinterest. All of these activities can help your product become part of your audience’s initial purchase considerations. Some facts:

  • 20% of Internet users’ online time is spend on content
  • 68% of people spend time reading about brands that interest them
  • 57% read content marketing information at least once a month
  • 80% of people appreciate learning about a company through custom content

Your content can take many forms, including:

  • Articles
  • Blog posts
  • Advertorials
  • White papers
  • Email campaigns
  • Newsletters
  • Web content
  • Infographics
  • Illustrations
  • Photos
  • Videos
  • Tutorials
  • FAQs
  • Webinars
  • E-books

The goal is to attract and retain customers, and help ensure that not only will they purchase more of your products and services — they will also become brand evangelists.

Benefits of content marketing

Content marketing improves brand loyalty, generates more sales leads and conversions, and costs 62% less than traditional marketing methods.

  •  It improves SEO (search engine optimization). Your company can’t achieve or maintain a high ranking in major search engines without a steady stream of fresh, branded content. Google is constantly changing its algorithm to improve search results. Over the past several years, many of these changes reflect its efforts to favor content that’s really useful. When you create relevant, helpful content about your products, Google recognizes that you are providing real information that helps your visitors, and you appear higher in SERPs (search engine results pages).
  • Helpful content is shared. Sharing is in our DNA. People like sharing what they find online with their friends, family, and colleagues. If your content adds value and is easy to find, people will share it with others and also earn credibility themselves — if I share a picture of a pair of shoes I like with you and you like them enough to share the photo with others, you’ve just validated my fantastic judgment and great taste! Sharing also creates deeper brand connections and increases positive reactions to your company and products.
  • A stream of new content offers many promotional opportunities. You may not roll out new products every week, but you can push out information about them on a regular basis. This creates multiple outreach opportunities: Write a blog post that explains a unique feature of your product and feature it in your newsletter, on your website’s front page, and on your social media pages; tweet a link to a new video on your YouTube channel that demonstrates how easy your product is to use, etc.
  • Excellent content helps people make buying decisions. Covering the right topics and presenting your products in ways that specifically appeal to what your target audience is looking for will help them recall your brand message when they’re thinking of making a purchase.


Guide to content marketing

Guide to content marketing

Via: Pamorama

Here are the top benefits that companies are seeing from social media marketing:

89% of respondents said that social media marketing has generated more business exposure
64% saw lead generation increase by using social media 6 hours or less per day
69% of marketers use social media to gather marketplace intelligence
62% of marketers using social media for 2+ years reported a rise in search engine rankings
62% of businesses with 10 employees or less reported that social media has reduced marketing expenses

Top benefits social media for business

Top benefits social media for business

Via: SocialMediaToday

I’m happy to announce my new adventure in Singapore. Since the 3rd of June I’ve joined GolinHarris (IPG group) as a Senior Digital Manager.

A part of GolinHarris, IPG group is home of key agencies like Draftfcb, McCann, Lowe, Jack Morton, Webber or FutureBrand.

I will be working for Unliver Ice Cream and Hair Care portfolio (Cornetto, Magnum, Share Happy, Tony&Guy, Clear and Lux), Panasonic, helping the healthcare practice and New Business.

Here is my amazing team!

Digital team GolinHarris Singapore


Juan is Senior Digital Manager with responsibility for digital strategy planning and execution and support for clients based in Singapore and potentially across the region.

As well as helping with the strategy for clients, he provides operational support and advice clients to take the most optimal direction for their digital and social media activities. Juan always thinks ahead and is up-to-date to inspire the team and build trust among clients.

Prior to joining GH in June 2013, he has spent the last 7 years developing digital marketing strategies and viral concepts for global brands around Europe and Asia. His portfolio of experience covers Consumer, Fashion, Personal Care brands as well as Business to Business digital initiatives.

He is experienced in bringing outside-the-box ideas, integrating social media within client’s overall marketing strategy and coaching marketers to understand the power of new media.

Facebook numbers 2013

By on June 14, 2013

Another interesting Infographic with updated numbers for Facebook (2013) Facebook: Behind the Numbers Source: Great Business Schools

Me Vendo por Internet!!

By on March 20, 2008

Parece que Internet permite cambiar de vida, empezar otra, venderla, cambiar de personalidad…Ser la persona que uno no consigue ser off-line… Es curioso, quizás sea la evolución de aquel primer anonimato que se utilizaba para ligar en chats…Pues bien, quiero presentaros dos curiosos ejemplos que me manda mi hermano.

1) El dormilón rico … Un tío que se graba 24 h sobre 24h y vende espacio (en forma de banners) en su página… Es como un gran hermano 2.0. No está mal la idea. Ah, si en el vídeo no se ve nada es porque el tío sigue dormiendo, jejej. Lo que puedo asegurar es que hace un mes que lo ví, y tiene muchas más banners que antes.

2) Ian Usher, un australiano que para empezar de nuevo su vida, pues simplemente la vende…Haz clic para saber todos los detalles (english versión).

Aunque pueda parecer novedoso, en junio de 2006, un adolescente ya propuso la venta de su abuela… Una gran descripción y un precio pues bueno elevado… También lo merce no?.

Poko Frecuente, ya lo lleva haciendo hace un tiempo (2005) cuando todavía se llamaban Central del Espectáculo a través de famosos en su mesa por 700€ (Se trata de dobles of course).

¿A qué se debe esta tendencia?
¿ Es solo el inicio de algo que va a convertirse en realidad y costumbre?
¿Internet es finalmente el medio que va permitirnos no trabajar?

Un saludo a los Apasionados del Marketing

Aunque El Viral es algo todavía nuevo y en vías de exploración os hago llegar un resumen de estos últimos momentos!!! Es genial!!!!

Para todos aquellos que trabajamos en esto del viral y compartimos esta pasión… estoy seguro que este recurso va a convertirse en un referente, jejeje

4 days, 3 honors, + de 42000 views, + 40 comments!!!

Un saludo a los Apasionados del Marketing… 4 min de gloria!!!

Excelente propuesta la de Motorola para lanzar su nuevo tel portátil o celular

Se trata de un mobile muy design con “web, email, music y blade thin“.

La verdad es que se lo han currado mucho… y este vídeo es una delicia…retomando los efectos Matrix, buena music y un tono humorístico basado en siluetas estoy seguro que se va a convertir en un referente…Lo que llama la atención es esa Z de zorro tan spanish!!

Para saber más…os dejo el enlace con toda la info del producto.

Un saludo a los Apasionados del Marketing…


By on October 25, 2007

Vuelvo hacia casa y por azar un diario gratuito “L’Essentiel” y doy con una noticia acerca de una Campaña reivindicativa en Italia, que ha causado mucha polémica… bajo el copy “L’orientamiento sessuale non è una scelta” (La orientación sexual no es una elección) esta acción pretende poner en juicio las discrimaciones sexuales en Italia.

Esta gráfica ya ha dado la vuelta al mundo, originada en algunos periódicos de la Toscana italiana, parece el Buzz ya ha hecho de las suyas…
Estoy a favor de este tipo de campaña vendedoras de ideas frente a productos…

Un saludo a los Apasionados del Marketing…


By on October 23, 2007

“The slowest car we’ve ever built”

Como incluir en el Slogan la palabra Slow cuando quieres vender potencia y velocidad, pero también belleza?…La solución en este spot… Jugamos en torno a la creación de automóvil, destacando el proceso como algo bello, suave, lento… porque la perfección necesita tiempo…Excelente!!!

Creo que sin duda, han acertado y han elegido la ironia como un buen camino creativo…

Un saludo a los Apasionados del Marketing…

Via: 10ad

Qué decir más…. excelente solución de comunicación para llegar al objetivo buscado.
El recurso, lo podéis encontrar en Metablog v5, que siempre nos soprende con este tipo de cosas. Gracias por hacerlo.
Un saludo a los Apasionados del Marketing…