…. BARILLA with BIENTORNATI A CASA!
I saw thousands of memes and Real Time Marketing campaigns, some good, some not that great and I can tell you this one below is my favourite by far…
Why this is the best Suarez’s bite Real Time Marketing campaign?
– It’s very italian as the brand is… Barilla represents the mass market of Italian pasta
– It uses 11 macarroni = 11 players and one has been bitten. Guess who? 🙂 Chiellini!
– The piece is totally on brand, it feels like any other Barilla advertisement or social media post
– It has a # to guide the audience as that this is for Calcio (Football) fans
What do you think? What it’s your favourite Real Time Marketing piece about Suarez?
If you are looking for an speaker for Real Time Marketing, Ps let me know at conversemos (at) juanmarketing.com